What is a VP of Communications and What Do They Actually Do?
Guest Contributor
If I had a dollar for every time someone asked me this…...
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Marketing
How To Increase App Downloads for Your App
Guest Contributor
When you spend time, energy, and resources developing a new mobile app, you always expect that a significant number of users will download it. Unfortunately, that isn't the case...
The importance of revenue targets for B2B marketing
Guest Contributor
By now, most companies understand that they can achieve greater success when their marketing and sales teams collaborate. However, most companies still operate in silos....
High Tech on the Low Episode 52: Drop What You Know About Marketing
Jordan Kastrinsky
Marketing, and namely digital marketing, has long been broken. Skewed metrics and improper measuring techniques do not allow us to properly analyze our efforts. Lewis Rothkopf, President at Martin, is going up about redefining marketing so that we actually know how effective we are...
Founders and CMOs: Prepare to Pivot your Best Laid Plans for Q4
Guest Contributor
While 2020 continues to pitch standard business practice curveballs, completely changing previous concepts of how to plan marketing campaigns, Leron Kornreich, Founder and Chief Strategist, Siliconvpr lays down the reasons why this year's Q4 is all about 'expect the unexpected'......
With SAP overlooking, Emarsys acquires eMarketing startup Loyalsys
Geektime
Just a few weeks after announcing SAP purchase, Austrian eMarketing company Emarsys empowers brand-customer engagement by adding Loyalsys.io's loyalty expertise to its MarTech capabilities......
CardiacSense fetches a $7.5M distributing deal in the UAE, while also expanding European offering
Dor Schwartz
The Israeli MedTech company is on a distributing roll, closing an historic deal in the UAE as well as securing $2.5 million from European distributor......