Marketing, and namely digital marketing, has long been broken. Skewed metrics and improper measuring techniques do not allow us to properly analyze our efforts. Lewis Rothkopf, President at Martin, is going up about redefining marketing so that we actually know how effective we are...

The ABM strategy focuses on the customers which the advertising company marks as a growth engine, and therefore more complex. A new webinar, in collaboration with WalkMe, will teach you how to do it right...