Think you’re useless during the pandemic? Marketers disagree
Guest Contributor
The pandemic limitations have urged marketers to create better synergy between digital campaigns and consumers, so that neither feels useless...
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content marketing
Started from royalty, now we’re here: The evolution of influencer marketing
Guest Contributor
You can try to ignore them, but influencers are a must for your marketing strategy. Liav Chen, CEO at Humanz, takes us through the evolution of the influencer......
Content is crucial: Webselence acquired by Kape for $149M
Dor Schwartz
Webselence becomes cyber giant Kape's biggest-ever acquisition, as the Israeli data-driven content optimizer goes from bootstrapped to riches......
No More Faking: 2021 is About Authenticity
Guest Contributor
That's it, the bubble has burst, and we're not going back. Our marketing content needs to be unique, emotional, and most importantly authentic......
Humanz scores seed money to match influencers with their ideal brands
Dor Schwartz
With a deep learning skill set and over 50k registered influencers, the Israeli startup looks to feed the needs of marketing teams......
Content is king: Warner Music acquires Israeli data-driven content publisher IMGN Media
Oshry Alkeslasi
When a big deal with the TikTok group fell apart, another market giant swooped in for the buy. Warner Music scores big boost to their content department, and that's not all......