Alexander does business development and marketing CO at ServiceWhale, an online marketplace for home improvement projects. Its services connect homeowners and contractors by providing on demand quotes and pricing comparisons. ServiceWhale was founded as a result of frustrating experiences in finding, comparing, and buying local improvement services online. The unique upfront pricing model invented by the ServiceWhale team is currently patent-pending in the US. Having raised $2.5 million to date, ServiceWhale offers its services in New York City metro areas, Philadelphia, Boston, Denver, and DC.