Moshe Hogeg just sold Mobli’s Geofilters patent to Snapchat for $7.7M

According to its S1 filing, Geofilters is a key feature in Snapchat's 2016 revenues and is expected to become even bigger this year.

After 6 years, 86 Million Dollars in funding, a peak of 23 Million users and 4 different failed products, today marked another chapter for Mobli, with the sale of one of its patents to Snap Inc.

Mobli, which back in the day was considered one of Instagram’s leading competitors shut down mid-last year after its last product (Galaxia) failed.

According to multiple sources, Serial entrepreneur and investor Moshe Hogeg, who co-founded Mobli, signed the deal earlier this month, transferring Mobli’s Geofilters patent over to Snapchat for a sum of 7.7 Million dollars.

The patent (US#20160373805, US#9459778) was filed back in 2012 and was named Methods and Systems of providing visual content editing functions. To be more specific, the patent focused on what is known today as “Geofilters”, special photo filters that are available by mobile geo-location.

Why are Geofilters so important for Snapchat?

Besides being one of the popular features within the app, according to Snap Inc. recent S-1 Filing, Sponsored Geofilters are an integral part of the company’s revenues. As an example, Snap recognizes sponsored campaigns by Starbucks and Wendi’s, that made use of the Sponsored Geofilters and have created value for the advertiser.

“Starbucks also created an in-store experience throughout the campaign, using regularly-updated Sponsored Chain Geofilters available at their locations across the U.S. to promote the blended version of the drink. The summertime Sponsored Geofilters were a testament to the power of Creative Tools that let users share what they’re up to with their friends and family, with over 40 million people viewing Snaps that featured one of the Sponsored Geofilters.”

“Wendy’s blanketed its U.S. stores with Sponsored Geofilters that promoted the Jalapeño Fresco Chicken Sandwich.”

Since Mobli’s original patent for Geofilters was approved back in 2014, which is way before Snapchat planned the Geofilters feature, the company was actually infringing Mobli’s patent and we can only assume that the IP acquisition was done in order to avoid a potential infringement law-suit in the future.

Moshe Hogeg has declined to comment and we’re still waiting to hear from Snapchat. We’ll update this post as soon as we hear back.

Photo courtesy: WikiMedia Commons


Top 10 tech startups clicking in Cardiff and Wales

Older than the Great Pyramid and Stonehinge, Cardiff carries the startup banner for most of Wales

Photo courtesy:


Top 10 tech startups bustling in Belfast Ireland

The capital and largest city of Northern Ireland, birthplace of the RMS Titanic, and high-tech companies all help startups prosper

Smiling young business woman in Seoul downtown, South Korea. Photo Credit: LeoPatrizi

Smiling young business woman in Seoul downtown, South Korea. Photo Credit: LeoPatrizi


Amazon is scared of Korea. But here’s how foreign entrepreneurs can succeed

Hint: It takes a little more than knowing 'Gangnam Style'

Bitcoin Source: Getty Images Israel

Bitcoin Source: Getty Images Israel


Fintech and blockchain – a new wave of startups in the making?

Despite its relative infancy, blockchain technology is quickly proving its worth

Photo courtesy:


Top 10 tech startups making progress in Minneapolis

A financial center that anchors the upper Midwest, Minneapolis and St. Paul spawn serious startups


mexico pd cc0 pixabay

Socially-focused startups tackle rural Mexico’s energy problems

Mexican startup companies are turning on the lights and treating water in the country's most impoverished regions


lima pd cc0 pixabay

Endless Lima traffic spawns innovative startups

Let's talk about Lima


New concept: Booking meeting rooms at the heart of Tel Aviv by the hour

Meet in Place is a new venture that will allow you to book meeting rooms for 2 to 30 people at an hourly-based rate. Price: from 98 ILS for a classic room with coffee, soda and WiFi connection


Beginnings and beyond: a snapshot of Cisco’s investments in Israel 

When it comes to Cisco's history in Israel, it's easy to let the numbers tell the story of growth


Entering a growing market: considerations for entrepreneurs in the field of digital health

With a market estimated to be worth $140 billion and expected growth to more than $400 billion in 2025, it is no wonder that many Israeli entrepreneurs are active in the thirst-for-innovation health sector. Still, many of them are closing down. We've prepared some tools to help you overcome the statistics


Photo Credit: Tim Robberts / Getty Images Israel

4 Network Security Tips Progressive Small Businesses are Implementing

Network security isn’t a topic reserved for massive enterprises with a huge digital footprint. Even smaller businesses have to think about how they’re going to establish and monitor a network so they can be successful both now and in the future.


Group of coworkers discussing project on digital tablet at office workstation Photo Credit: Thomas Barwick / Getty Images Israel

5 Tips for Diversify Your Portfolio as an Entrepreneur

diversification plays an important role in financial security so how can you diversify your assets for maximum ROI?


Photo Credit: Colin Anderson Getty Images Israel

For Retail Startups, Security is Paramount

The Red Mail