A new platform for artists to get discovered and booked for shows, this site works to help the best rise to the top
Anyone who has had that friend with the band knows that familiar feeling of getting bombarded with invites to their shows. Generating buzz outside your group can be difficult for young (and old) artists, with their future success being dependent on it.
So how do you break through the noise of the websites where musicians post their work, hoping to get discovered?
One Tel Aviv-based startup thinks that they might have cracked this nut, making their attempt at giving artists their time in the spotlight.
Co-founded in December 2015 by CEO Dror Aharon, Head of Product Or Otmi, and CTO Ben Ari Kutai, Daystage is a web-based platform aimed at helping music fans find hot new artists, while helping those musicians get booked at local venues.
On their platform, artists can upload videos of themselves with either Youtube links or other kinds of formats, putting themselves out in front of the crowd. The audience then gets to vote on the best act of the day, giving them “applause” — read votes — and helping them rise to the top. The artist with the most votes wins and gets featured on the home page. Adding a slice of localization, each area where the site is active with fans and venues – currently Tel Aviv, NYC, and Los Angeles – will have its own daily winner, making it so that music fans can better support their local talent.
“Music has always inspired each of us at one point of our lives to achieve more than we can, and more so than music, the artists themselves,” Aharon tells Geektime via email. “We realized that in today’s digital age there has to be a way to give music creators a global stage where their videos won’t get lost between all the “noise” that exists online.”
So far they have been able to sign up 2500 artists to the site.
Asked about how they believe that they are innovating in the online music space, Aharon points to their platform’s design that he says keeps videos from getting buried in the mix through the use of the applause votes to bring good content back up to the top.
Essentially, it sounds as though they are using the popularity from the crowd love instead of a more automated process that tries to guess what might be a fan favorite. In a way, this is a real attempt to “give the power back to the people” as it were.
They also offer an alternative solution for bands to get extra exposure on the home page. A $5 fee gets their video added mainstage time up front. Compared with other methods of attempting to get noticed, this falls within even the tightest of shoestring budgets.
Daystage also plays a role in the booking process. Venues can book the artist directly from their page, having seen their talent in the video and the support of fans who might be willing to throw down some hard earned cash to see the band live in concert. Rounding out this element, the platform sends out notifications to the fans so that they won’t miss a chance to see their bands.
Looking out at the competition in the musician booking space, Sonicbids would appear to be the closest match. With a localized search for artists, a messaging system for networking, and of course booking as a part of the dashboard package to help musicians manage their business. Claiming to have 450,000 artists listed on their site, they would seem to be the big game in town. For their part, Daystage is hoping that their system of serving up videos and showing direct crowd support will help them to stand out here.
One of the bigger challenges that the Daystage team is likely to face will be on growing their community of fans in way that is cost effective. Facebook and Google AdWord campaigns can get very expensive very quickly. They will likely be more dependent on getting the word out through more organic means, such as outreach to universities. Working with virtually no marketing budget at this point before the rollout of their newest version, they have their work cut out for them on this front.
One of the factors that Daystage has going for it is the astronomica growth of video as the go to format on the web. If they can establish themselves as a leader here, they should be able to put up a solid fight that should be fun to watch.
Interestingly though, perhaps their real power will come if they are able to break people out of their bubbles, acting as a real discovery platform.
“Daystage changes how fans find out about music concerts,” says Aharon, adding that, “Each time an artist you follow is booked in your area, you will get a notification letting you know when and where the artist will be performing.”
Instead of sticking to the same circles, only hearing about shows through the artists or venues that you already know, you may be delighted by a new act that pops up on the homepage, brought to you by the power of the crowd.