In their second acquisition this year, this Israeli startup is looking to tackle the challenge of digital adoption
Israeli online assistance platform toolkit provider WalkMe announced today that they have picked up their second acquisition of 2017, bringing fellow Israeli startup Jaco into their growing team.
Jaco’s technology provides its clients the capacity to record and analyze how users make their way through a web-based product in real-time. Agnostic to frameworks, their product is able to pump out detailed video replays of user sessions, helping to provide important insights on user behavior.
The price tag for the deal has not been released but is believed to have been for a few million dollars combined with stock options. Jaco’s CEO Danni Friedland is slated to lead their integration at WalkMe’s San Francisco headquarters while his co-founders CPO Ran Klein and COO Itay Adler will continue with their R&D in Tel Aviv.
Interestingly, Jaco will continue to work with clients outside of WalkMe, even as they are integrated into WalkMe’s DAP.
So why exactly is WalkMe going around picking up new technologies left, right, and center? Having acquired Abbi.io in January, another Israeli startup that utilizes machine learning to optimize the A/B testing process for app engagement, what are they building towards?
For a company like WalkMe that works to simplify the user experience online with big name clients like Cisco, Comcast, and others, getting a better picture of how users interact with a web product is of the utmost importance. For their clients, flaws in the UX can be a painful obstacle to digital adoption that can harm their relationship with customers.
WalkMe co-founder and President Rephael Sweary tells Geektime that, “WalkMe views the challenge of digital adoption as one of our era’s most business critical and costly challenges, especially when it comes to people having to work daily across multiple software, apps and websites in myriad scenarios. These acquisitions are a major part of WalkMe’s Digital Adoption Platform (DAP) that help tackle exactly this issue.”
WalkMe raised their last round in April 2016, bringing in $50 million that likely gave them the boost to go on this shopping spree.
So far, WalkMe seems to be picking up their acquisitions while they are young, getting them early while the prices are still easy to swallow. Abbi.io was reported to have only raised $1 million before they were picked up. Jaco has pulled in $1.15 million from UpWest Labs and Hillsven Capital.
Still early in the year, it will be interesting to see if WalkMe has any more companies on their shopping list, making things interesting for the rest of the year.