Atlassian buys task management tool Trello for $425 million, more than 40 times Trello’s funding
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Image credit: Trello

Image credit: Trello

Well done Trello

At Geektime, we try a lot of tools. Most of them we don’t stick with. Trello, which helps us track features and longer form articles, is one of the few that we continue to use.

With a base of 19 million users, less than 6 years in existence, and only $10.34 million in funding to its name, Trello will surely boost Atlassian’s ability to assist workplace teams. And Atlassian, one of the largest tech companies hailing from Australia, is paying Trello greatly for its viral growth: It is acquiring Trello for $425 million, which is more than 40 times the amount of financing New York-based Trello has raised to date. The deal is mostly in cash ($360 million) and the rest is in options and restricted shares.

If you are a fan of sticky notes or index cards on whiteboard or corkboard, with the ease of moving notes at the click of a button and the ability to assign tasks with deadlines, then Trello could not only help you organize your work life, but your personal one as well.

Image credit: Trello

Image credit: Trello

Atlassian’s key product, JIRA, is a bug-reporting tool. For this reason, Atlassian is most popular among developers. Even though it has now acquired 18 startups (including Slack competitor HipChat, Bitbucket, and Confluence), Atlassian reportedly has just more than 5 million users.

This user growth has been a sore point since the company went public in November 2015 on NASDAQ, so Trello is a move towards expanding Atlassian’s offerings to a broader array of workers and individuals.

Atlassian currently has a market capitalization of $5.42 billion.

In a blog post, Mike Cannon-Brookes, Atlassian Co-Founder and Chief, said that Trello will remain a standalone service, Trello’s 100-person staff will not need to relocate, and that Trello will (of course) be integrated into Atlassian’s suite of solutions.

Michael Pryor and Joel Spolsky co-founded Trello in New York City. It was launched in 2011.

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Laura Rosbrow-Telem

About Laura Rosbrow-Telem


I am a social entrepreneurship enthusiast: This is what happens when a former social worker becomes a tech journalist. I mostly write about startups, technology, peace and justice issues, cultural topics, and personal stuff. Before Geektime, I was an editor at the Jerusalem Post and Mic.

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