Milan startup Musement scores $10 million investment, showing power of Italian innovation
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Musement App

Milan is the epicenter of Italian startups

Milan-based travel booking startup Musement announced Tuesday a $10 million Series B funding round led by Micheli Associati, with cash also coming from 360 Capital Partners and P101.

The company arranges special tours and books anything tourists might need when traveling. The app also uses push notifications that tell travelers when they are close to an attraction they might like. That can include nightlife, restaurants, wineries, etc. They already offer services in 450 cities and 55 countries around the world. Using the app’s location capabilities to recognize where you are and send you notifications of offers, tourists can also skip the line by purchasing tickets on the spot when they arrive at an attraction.

“We are delighted to be sharing our next steps with investors who have nurtured incredible businesses worldwide. Our vision for Musement is to build a totally new experience that responds to a genuine consumer need for all in-destination activities to be in one place, not just to create another distribution platform for guided tours,” said Alessandro Petazzi, co-Founder and CEO of Musement.

“Whether travellers want a food, wine or [a] wellness experience, access to nightlife destinations or a specialist guided tour, Musement provides a single port of call for all their needs. Our goal is also to make a seamless booking experience across all verticals, helping consumers to discover things that are relevant to them whether at home or travelling. Until now, this integrated experience has never been achieved and our new funding round will assist us in executing this vision even further.”

Milan rivals Rome as Italy’s startup capital, with 1,122 startups according to Startus Magazine. There are a number of grants available through the Lombardi Region, Camera di Commercio Milano (Milan Chamber of Commerce), PMI Lombarde, and FinanziamentoPmi. Incubators include Fabriq, Digital Magics, Impact Hub Milano, and Make A Cube. It has its limits though. The magazine says bagging an initial €50,000-€100,000 seed investment shouldn’t be a problem from local sources, but from there entrepreneurs should think to look outward for bigger funding opportunities.

Founded in 2013, the company is led by CEO Alessandro Petazzi, COO Claudio Bellinzona, and CTO Fabio Zecchini.

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