Melbourne startup Culture Amp scores $10 million to build workplace culture and measure employee happiness


Measuring worker satisfaction is a constant struggle. Implementing a conducive work environment that employees enjoy is an often-overlooked key to unlocking the treasury of better productivity. One Melbourne startup may have just cracked that box wide open.

Culture Amp (@cultureamp) announced a $10 million round Monday morning led by Index Ventures and joined by an alliance of American and Australian investors including Felicis Ventures and Blackbird Ventures.

Calling itself a “people analytics platform” driven by “people geeks,” they look to drive engagement with employees, increase onboarding and smartly apply both organizational psychology and statistics to managing workplace culture. They use a combination of culture, lifecycle and performance surveys to track employee satisfaction.

The money is backing a major push by Culture Amp into the U.K. and the rest of Europe. Their Co-Founder and CEO Didier Elzinga was stoked about the round without a doubt, saying they would be able to offer new products and push a service that is in high demand.

“Companies don’t just need more data – they need the right data,” he said in a press release, “and we are building the industry’s leading platform for collecting and connecting relevant insights to understand what drives their people and culture.”

They landed a Series A about a year ago and have an impressive list of clients: Slack, Airbnb, Etsy, Eventbrite, Pinterest, Namely, Greenhouse and Warby Parker.

“It might not come as a surprise given what we do, but our competitive advantage is our people, both at Culture Amp and the almost 20,000 People Geeks we talk to every week.”

Ilya Fushman, General Partner at Index Ventures will join Culture Amp’s board of directors. He sounded genuinely excited in a statement about the tech Culture Amp was pushing in the market, saying a deeper understanding of engaging employees would be essential for managers and execs “to keep their finger on the pulse of their organizations.”

“Having seen first-hand the positive impact of their data-driven approach . . . I am excited to be an investor and see Culture Amp’s impact on employee happiness.”

Holding down the fort at offices in Melbourne, Adelaide, San Francisco, New York and London, Culture Amp was co-founded by CEO Didier Elzinga, VP Marketing Jon Williams, VP Engineering Douglas English and VP Product Rod Hamilton. They boast 55 employees on their website.


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