Glide, a video messaging app, will discuss how they have served an unexpected and increasingly important part of their user base: the deaf community
Over the last year, I’ve been following the technical and product marketing sides of a special company called Glide.
With their R&D team in Jerusalem, their marketing team split between Tel Aviv and New York and their CEO building relationships in Silicon Valley, they have an incredible communications platform that I, along with millions of others around the world, use.
Glide is a messaging app that lets you record and instantly send video messages up to 5 minutes in length to friends and family instead of sending an ordinary SMS or making a phone call. The service is becoming ubiquitous: It’s on iOS and Android smartphones and tablets, Apple Watch, Android Wear and Windows Phone.
During SXSW, Sarah Snow, the company’s community manager, will be sharing the stage with award-winning film director, Jules Dameron, who happens to be deaf. Dameron and Snow will engage in a discussion on the importance of video messaging for the deaf community, as well as how brands can engage the Deaf and Hard of Hearing (HoH) communities: There are 37 million of them in the U.S. and even more worldwide.
Sarah has not only risen to the occasion in this role, but also serves as an example of how a brand that is working on a new medium for communication can make technology accessible for all.
As we advance in an increasingly digitally connected world, we have to develop new ways for the world to communicate with each other across the street or around the world. Sarah brings not just technology, but humanity, to the forefront here.
If you are a community manager, content creator, brand manager, or startup looking to learn all about community-building based on technologies of today and the future, you would be well served to join in and attend Sarah and Jules’ session on Monday, March 14 from 12:30 to 1:30 p.m. CT at Salon H in the Austin Hilton Downtown, across from the Austin Convention Center.
The views expressed are of the author.
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