Singapore work messaging app Pie acquired by Google; first in SEA
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Photo credit: Pie

Photo credit: Pie

Pie will be kicking off a major engineering push in Singapore by Google, who is turning an eye towards Southeast Asian development

e27

Google has confirmed its acquisition of Singapore-based work-messaging platform Pie to e27.

The company can now enjoy the distinction as being the first startup to be acquired by Google in the Southeast Asia region.

“The team from Pie.co, a Singapore-based startup, will be joining Google in Singapore to help kickstart our engineering team here,” wrote Caesar Sengupta, Vice President of Google’s Next Billion Users Team, in a blog to be posted online.

In addition to the acquisition of Pie, Google also announced it is building an engineering team based in Singapore — and the Pie acquisition was the first piece of that puzzle. The Internet giant will be actively hiring engineers in the city in the near future.

The move into Singapore is part of a larger push to adapt and acclimate itself to a region in which millions of users are coming online for the first time — but through low-cost smartphones, a device Google admits its original services were not designed for.

The reason Google chose Singapore as its base is because it is hyper-connected but also centrally located within Southeast Asia.

“These are still early days, but we’re excited about the progress we’re making on this journey, and we look forward to sharing more with you in the months and years ahead. Stay tuned,” said Sengupta.

As for Pie, the company raised a $1.2 million Series A in June to help build its company as something of a Slack for non-geeks.

It built a product that was easy to use, simple to get off the ground and free.

This post was originally published on e27

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Kevin McSpadden

About Kevin McSpadden


Kevin (apparently) decided moving out of the Bay Area to cover the tech startup scene was a good idea. Proven correct, the man seems to enjoy paying bills as he moved basecamp from Hong Kong to Singapore. When not writing about start-ups, Kevin is probably yodelling on top of some mountain.

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