Who knew that watching Pornhub could make whales smile?
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Photo credit: Tiffany terry / Flickr

Photo credit: Tiffany terry / Flickr

For every video watched on Pornhub, they’re donating money to save whales

Pornhub has built an empire on bringing happiness to people around the world. Now they want to give them a chance to feel even better about themselves by donating money to save some whales.

This month the porn giant announced that they will be running a real win-win campaign and donating 1 cent for every 2,000 videos watched on their site from February 8 until the end of the month. All they ask is that people watch free porn.

The beneficiaries of the campaign is the Moclips cetological society, a Washington state-based group that while their hearts are in the right place, by the looks of their website are probably not the best funded organization working to help the gentle giants, and would be up for this interesting partnership.

According to the web analytics superstars Similar Web, Pornhub has received around 240 million visits in the days since the start of February when the campaign began.

“Our data shows it is the top porn site in the U.S and 23rd most visited site in the U.S., followed by XVideos (#26) and XHamster (#30),” Similar Web’s PR Manager Jonathan Marciano told Geektime. “All of these sites are more popular than Bank of America (#31) Wells Fargo (#32) Apple (#33) and CNN (#34).”

Without so much as a banner on the main site promoting the campaign, at the time of writing, the counter on their event page placed the number of videos viewed at 989, 203,834. Having watched the page counter over a short period of time, it appeared as though it was rising up at a rate of about 3 million every 10-15 minutes.

While not generally known as an industry that is famous for its philanthropy, this campaign is not Pornhub’s first foray into doing good. A quick view through their probably less often viewed Pornhub Cares section on the website shows different worthy causes that range from the more predictable breast and testicular cancer awareness campaigns, to things like a $25,000 academic scholarship and planting trees for Arbor Day.

The website has also teamed up with former porn star and domestic abuse survivor Christy Mack to raise awareness and develop a clothing line whose proceeds will be donated to a yet to be specified charity working to help victims. This campaign is ongoing through to February 28.

My take

All sperm whale jokes aside, Pornhub has been able to provide interesting data on its viewership in the past with their annual report, showing what kind of videos are the most popular worldwide and that they have a very substantial female viewer base.

As a fan of nature and good entertainment, it is really hard not to get behind this campaign. It is interesting that they chose to go with the cause of whales, ignoring the need to save the habitats of other animals like beavers and woodpeckers. Maybe next year.

Featured image credit: tiffany terry / Flickr

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Gabriel Avner

About Gabriel Avner


Gabriel has an unhealthy obsession with new messaging apps, social media and pretty much anything coming out of Apple. An experienced security and conflict consultant, he has written for The Diplomatic Club, the Marine War College, and covers military affairs with TLV1 radio. He mostly enjoys reading articles wherever his ADD leads him to and training Brazilian Jiu Jitsu. EEED 44D4 B8F4 24BE F77E 2DEA 0243 CBD1 3F7C F4B6

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  • biel xD

    Gabriel , are u a brazilian ?