eRated, which just raised $1.7 million in seed funding, integrates your seller ratings across multiple web stores and your social media following to allow buyers to browse your inventory on varied platforms
Unifying seller-rating system eRated just snared $1.7 million in seed funding, the company announced on Tuesday. The round was led by Spinach Angels, with investments from Techstars and a number of British angels.
eRated creates a master profile for personal online stores. By syncing your stores on eBay, Amazon, Etsy, Airbnb or other sites, you can create a master rating score to amplify your reputation on all your sites. From there, you’re more likely to make sales. So if you’ve been struggling to get your score up in one store but are doing well in another, those points in one place will help raise your seller rating in the other.
“The funding will enable us to deepen our holistic, smart-analytics approach to understanding seller’s web-wide profiles. Our marketplace partners are unlocking increased sales from day one,” eRated co-founder and CEO Boaz Cohen said in a statement.
“eRated helps these platforms smarter on-board and verify new users and better capitalize their existing ones to maximize profits,” Cohen said in an email to Geektime. “Up until now, these platforms treated all new users the same, even though many are already performing extremely well on other platforms.”
eRated is moving far beyond the classic eBay hole-in-the-wall to push into the ratings market for the sharing economy. You can integrate your Airbnb profile as well as ridesharing sites. Up-and-coming rideshare TripDa is now exclusively using eRated as their profile rating mechanism.
“We take into consideration ratings, reviews, transaction history, social graph and other personal indicators in order to give the best profiling that we can about the seller,” Cohen told Geektime.
The company’s founders have a diverse tech and startup background. They include veterans of the Israel Defense Forces’ 8200 and MAMRAM tech units, and they graduated from Masschallenge in June 2015 and Techstars London in 2014. The company went through the latter accelerator as the only Israeli participant alongside Lingvist (Estonia), Magnific (U.K.) and consumer analytics engine Proximus (Spain).
“In both places the most important thing for us was the people we meet and the connections that we make,” Cohen told us. “We understood the power it can bring to our business and help us grow faster.”
eRated was founded in 2014 by CEO Boaz Cohen, Head of Business Development Dan Benjamin and Head of Product Yoav Artzi. They have eight employees and keep offices at The Mindspace in Tel Aviv.