10 Singaporean startups you ought to know
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A mashup of Singapore startups you should watch out for in 2016. Photo credit: Courtesy

A mashup of Singapore startups you should watch out for in 2016. Photo credit: Courtesy

Did you know that Singapore was ranked #10 in Compass’ 2015 report of startup ecosystems? These companies help explain why

Despite being a tiny city country with a population of less than 6 million people, Singapore is a startup powerhouse in Southeast Asia. This 50-year-old nation has advanced a lot more and a lot faster than any of its neighbors in Asia and is one of the few countries in Asia that boasts of highly developed infrastructure and technology.

Over the past several years, Singapore has been making significant efforts to increase the number of entrepreneurs and startups and as a result, has produced some very successful companies. In fact, Singapore was ranked #10 in Compass’ 2015 report of startup ecosystems.

A lot of these startups are innovating in the e-commerce space and are just starting to expand internationally. So for those of you looking to learn more about Singapore’s startup ecosystem, here are 10 of Singapore’s most successful startups you ought to be familiar with.

1. honestbee

Photo credit: Honestbee / Facebook

Photo credit: Honestbee / Facebook

While ordering groceries online is becoming increasingly popular, honestbee takes it a step further. It gets trained shoppers to select items from grocery stores that are then delivered to people’s doorsteps.

Unlike other startups in the space, honestbee does not hold inventory for long and delivers groceries in less than an hour. Think of it as fast fashion for groceries.

Honestbee secured $15 million in Series A funding in October from Formation 8 and big investors like Steve Chen, YouTube’s co-founder. The startup is expanding quickly internationally with their entry into the Hong Kong market in October and their anticipated entry into the Taiwanese ecosystem.

2. Trakomatic

Trakomatic in action. Photo credit: YouTube

Trakomatic in action. Photo credit: YouTube

Try to imagine a Google Analytics for the offline shopping world: Trakomatics is exactly that! Using Trakomatics, retail stores and malls can track their shoppers using video analytics. They collect data of shoppers’ demographics and behaviors in malls and stores, after which they use complex algorithms to interpret the data. In a world where innovation in shopping is largely centered around e-commerce, Trakomatic’s novel solution brings with it an important reminder that retail isn’t dead and there are still ways to improve offline retail using technology.

3. Zimplistic

Zimplistic's Rotimatic, a lovely roti-making machine. Photo credit: Zimplistic

Zimplistic’s Rotimatic, a lovely roti-making machine. Photo credit: Rotimatic

Ever wished that a robot would cook for you? Zimplistic is a company that creates exactly that by designing intelligent kitchen appliances. Its flagship product is a robot called Rotimatic that makes rotis (Indian flatbread) and wraps. Rotimatic owners just need to put the ingredients into Rotimatic, which then uses its 15 sensors to combine the ingredients and prepare rotis and wraps.

Within a week of launch, Zimplistic had sold $5 million of Rotimatic machines and soon afterwards, garnered a waiting list of $72 million worth of orders. It also raised a $11.5 million Series B round of funding in July.

4. Tradegecko

Photo credit: Tradegecko

Photo credit: Tradegecko

Recognized as one of Southeast Asia’s hottest startups, Tradegecko is an inventory management software for retailers and SME wholesalers. It lets sellers control their inventory, sales, and orders from one place and syncs inventory across different channels, warehouses, and locations.

Tradegecko is one of the fastest growing SaaS platforms in Southeast Asia and has already built a global client base in 90 countries. In April, it raised $6.5 million in Series A funding.

5. ConneXionsAsia

Photo credit: ConneXionsAsia

Photo credit: ConneXionsAsia

ConneXionsAsia is a medtech startup that handles benefits and wellness for employers and employees through an online platform. Somewhat similar to Zenefits in the U.S., 2-year-old ConneXionsAsia hit an impressive revenue of $6 million within its first year and raised $8 million in Series A funding in January.

ConneXionsAsia provides personalized benefits to employees so that health benefits given through employer-sponsored insurance don’t go to waste. Their portal lets employees choose benefits based on their needs.

6. Glints

Photo credit: Glints

Photo credit: Glints

Started by three young Ivy league dropouts, Glints is an online portal that connects students and young graduates to employers. Glints quickly achieved fame because of the young age and inspring story of the founder, which remains quite rare in Asian society compared to the Western world. Glints was able to attract a large number of employers and corporates to list jobs on their platform to recruit students and young graduates for jobs with skills they wanted to acquire.

7. PropertyGuru

Photo credit: PropertyGuru

Photo credit: PropertyGuru

Being a tiny island with a growing population, Singapore’s property and real estate problems are not much different from the struggles of cities like New York and London. PropertyGuru solved a huge problem of discovering suitable property and real estate through its online portal, which lists property and real estate agents.

Now considered to be Asia’s leading online property platform, the company has raised a total of $129 million, the bulk of which was in a funding round they completed in June. Property Guru is already quite dominant in Singapore, Thailand and Malaysia, and in early December, acquired RumahDijual, one of Indonesia’s leading property websites. So far, it looks like the startup is on a fast track to IPO.

8. Razer

Photo credit: Razer

Photo credit: Razer

One of the few billion dollar companies originating from Southeast Asia, Razer creates gaming hardware and software. Two gaming enthusiasts launched the startup to create products that fit into the lifestyle of gamers like themselves. Razer accounts for 30% of the global video game mouse and keyboard industry. Other Razer products include wearables, gaming systems, and gear. With offices and employees across Europe, North America and Asia, Razer has a global presence.

9. Carousell

Photo credit: carousell

Photo credit: Carousell

One of Singapore’s most loved startups, Carousell is a mobile-based peer-to-peer marketplace for people to sell their used goods. Carousell gained traction incredibly quickly and saw extremely high engagement rates in its early days. Singaporeans responded to Carousell very well and it became a household name as people used it to get rid of their old clothes, jewelry, and a variety of other things. Backed by Sequoia, Carousell is one of the few successful mobile e-commerce companies in Southeast Asia.

10. Ninja Van

Photo credit: Ninja Van

Photo credit: Ninja Van

Ninja Van is a delivery service that specializes in logistics and next day delivery. They sell their services to companies like Zalora and Watson, who need to deliver products to their customers. Ninja Van is growing extremely fast and raised $2.5 million in funding in March.

The Ninja Van team is especially picky about the technology it uses to sort parcels, route vehicles, and run operations, and hopes to make their technology the differentiator from competition. Just a few days ago, they launched a service called Ninja Collect, which lets people collect their delivery from a drop off location so that they don’t need to wait at home for their deliveries to arrive.

The views expressed are of the author.

Geektime invites global tech and startup professionals to share their opinions and expertise with our readers. If you would like to share your point of view, please contact us at [email protected]

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Payal Lal and Viren Shetty

About Payal Lal and Viren Shetty


Payal is a 22-year-old entrepreneur, student, and blogger. She got into startups when she was 16 and has been involved with them ever since, especially those in the education technology space. Her latest startup project is called Social MOOC taker, which builds a better social experience for online learners.
Viren is co-founder of PlusMargin, a 500 startups backed predictive marketing platform for e-commerce retailers to increase conversions. One of the youngest entrepreneurs to raise venture funding in Southeast Asia, he dropped out of university to build PlusMargin. He’s also passionate about data science and growth hacking.

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