An impressive setup, HyPR might be able to give strategic-minded digital marketers a leg up by honing in on key influencers by industry
The world of digital marketing can be a bit grueling. You typically have to wrestle the ambitions of clients and the limitations of your (financial) resources. To scale your efforts, you try to track down “influencers,” people of internet fame whose loyal followings make them enticing partners for smaller companies to promote their products and services.
HyPR‘s new “marketplace for social media influencer marketing” will do just that – and now, they have a big boost of funding to accomplish this.
They announced $5 million in a seed financing round on Wednesday, led by major investors Silvertech Ventures and Edgewater Capital. Other participants included Star Farm, Klingenstein Fields and a few angels.
The engine provides analytics on individual profiles segmented by social medium, industry, location, and size of following. More importantly, it gives you data on the average number of likes, favorites, shares, and comments a post gets. In a clean way, the results display additional information about their activity on other social networks aside from your target network. They also allow you to download more detailed analytics by PDF, including audience segments (43% U.S., 10% India), race, and age: How it got that information is a bit of a mystery.
The league of similar services, though not quite
There have been other attempts to showcase this kind of information in the past. Twitter is the most accessible in terms of social media data, whereas Facebook is notoriously difficult to analyze page audiences. Twellow also looks at key influencers by industry and context of posts. The MOZ-owned tool called Followerwonk can outline your own followers based on followers, who they follow, and some other stats. BuzzSumo augments its influencer and outreach search with a focus on content shared. Keyhole lets you search by subject or hashtag and then gives you a full report on the number of posts, reach, top posts, location, and more.
HyPR is tailor-made for the digital marketing industry, though using it effectively requires knowing the audience for your products or clients very well. If you have that down, this looks like the type of tool that should help your digital marketing strategy immensely.
In a quick run-through, it’s clear why the company is still in beta: A request for influencers in India might spit back people who are influential on Indians, but might be based outside that market, say in the U.S. The list of industries is still limited. For example, don’t try segmenting by “startups,” rather try “technology.”
The company was co-founded by CEO Gil Eyal, CMO Guy Poreh, and CTO Guy Tamir, and is headquartered in the World Trade Center in New York. The company is seeking developers for their R&D center in Israel.