New Zealand VR media firm 8i snags $13.6M from Samsung Ventures, others
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Photo Credit: 8i

8i wants more humans to star in virtual reality videos; hence, it went and got funds from these top names

e27

New Zealand-based virtual reality media company 8i on Thursday announced raising NZ$20 million (about $13.6 million) from a number of investment firms.

These include Samsung Ventures, Horizon Ventures, RRE Ventures, Founders Fund Science, Dolby Family Ventures, Bertelsmann Digital Media Investments, Sound Ventures, Signia Venture Partners, Inevitable Ventures, Freelands Ventures and Advancit Capital.

8i is a consumer media platform that allows people to create, experience, and share lifelike 3D videos of real human beings. It takes regular videos of people and turns them into “realistic experiences” for virtual and augmented reality devices and the web.

Linc Gasking, Founder and CEO, 8i said that the recordings will let viewers “experience an authentic feeling of emotional connection with the person they’re watching.”

He continued, “A young mother recorded a heartfelt message to her baby, a musician captured an intimate unplugged session, a woman who created the first VR dating profile. We’re excited to see how creators will take this next step in the evolution of media.”

8i also boasts of its ability to deliver “the realism of human movements, face and hair, faster than other existing technology.”

Founded in May 2014, the company has expanded to Los Angeles and San Francisco in the U.S.

This post was originally published on e27

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Elaine Huang

About Elaine Huang


Elaine is a fervent believer that if there ever is a zombie apocalypse, we will all be snapping away at them with our phones and posting them onto Instagram. A Mass Communication graduate of Ngee Ann Polytechnic’s School of Film and Media Studies, she enjoys writing about technology and entrepreneurs. When not hashtagging her way through all sorts of trouble, Elaine is probably contemplating how to write in the third person.

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