DeNA’s Robot Taxi to hit streets of Japan in 2016
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Photo Credit: PR Screenshot/Robot Taxi

Out with the Uber and in with the robotic taxi drivers.

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After much show but largely inaction on the consumer front, Japan’s Robot Taxi is the first to designate a deadline and a region for its self-driving car ambitions. The Wall Street Journal reported recently that Robot Taxi will start testing robotic taxis in 2016, offering the service to 50 people in Kanagawa, located south of Tokyo. The cabs will drive only three km, hitting major roads in the city. Crew (read: humans) will be aboard the cars to oversee the process.

Robot Taxi is the brainchild of Japanese mobile Internet company DeNA Co. and Tokyo-based vehicle technology developer ZMP. Earlier in the week, Japan’s Prime Minister Shinzo Abe also announced his plans for self-driving cars to hit the road by the 2020 Olympic Games in Tokyo at the opening session of the Science and Technology in Society forum in Kyoto. As for Google, they’ve long been aware of the possibilities of self-driving cars and made a splash last week when it showcased and demonstrated its self-driving car to the press.

Google’s self-driving prototype, designed to take passengers where they want to go at the push of a button, is meant to be ready by 2020 for the general market, albeit it is unclear if federal regulations in the U.S. will aid or prevent this endeavour.

In terms of what Google’s exploration with self-driving cars holds next, the official website for the project states, “We’d also like to run small pilot programmes with our prototypes to learn what people would like to do with vehicles like these. . . We’re going to learn a lot from our testing in the coming years, including how people might like to use self-driving technology in their daily lives. If the technology develops as we hope, we’ll work with partners to bring this technology into the world safely.”

But it is not just tech companies jumping on board self-driving cars. Uber CEO Travis Kalanick has said that self-driving cars could help reduce the 30,000 annual deaths on U.S. roads, and has been clear about his interest in exploring the possibilities of eliminating human error. (Worth remembering is that Google Ventures, the startup financing arm of the search engine, invested $250 million in Uber in 2013). Both have much to gain from a business standpoint.

Luxury car maker Mercedez-Benz also gets in the game and debuted a concept car representing the future of autonomous vehicles in March of this year, demonstrating that functionality doesn’t need to come at the expense of aesthetics. Whereas there has been no shortage of research and exploration into the societal benefits that roll in with self-driving cars, Robot Taxi’s new initiative, in conjunction with Japan’s willing government, is something tangible and ready for consumption — albeit on a limited offering basis.

Robot Taxi could have a significant impact on society, reducing accidents, building trust in technology (i.e. letting in AI), with very tangible results of offering a solution to shuttling around Japan’s high, unattended population of senior citizens.

This post was originally published on e27.

Featured Image Credit: PR Screenshot/Robot Taxi

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Hannah Leung

About Hannah Leung


Hannah Leung hails from New Jersey. After spending four pastoral years in Massachusetts for college, she moved to Beijing. She worked at a State-owned newspaper covering community features, then moved to Hong Kong where she fell into the startup industry. She has written copy for a gamut of companies, from auction houses to organic skincare startups. Past time pleasures include short walks, corgi sightings and cold brew coffee.

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