Calling itself a “Waze for the Internet,” Teridion moves forward in the growing, nebulous industry of cloud networking
While net neutrality reigned supreme in the U.S., keeping the Internet open and free, there are many companies willing to pay to have faster internet performance, particularly those processing large amounts of bandwidth. Teridion, billed as the “Waze for the Internet” because of its ability to deliver businesses the fastest Internet experience at any given time or location, on Wednesday announced that it has picked up another $15 million in Series B from JVP, Magma, and Singtel Innov8, increasing its total funding to date to $20 million.
“We are breaking down these boundaries and providing users with a seamless Internet experience – no matter their location, device, or application,” said Elad Rave, founder and CEO of Teridion.
Teridion uses its Global Cloud Network to draw “a real-time congestion map of the Internet to find the best possible path, taking into account bandwidth, latency, and geography.” According to the company, their tests have shown 20-fold improvement in performance, i.e. speed. The company does not cache information and purports a very secure network connection.
Storm clouds and lightning speed
Various estimates expect the cloud computing industry as a whole to grow about 22% through 2018 to near $130 billion worldwide, though some may consider that a conservative estimate. Teridion is one of a number of companies trying to leverage existing infrastructure to provide cloud-based acceleration for the web, calling itself the “first true SD-WAN offering” (software-defined wide area network) on the market.
According to the company’s top man, co-founder and CEO Elad Rave, this sort of solution has been in the works since well before the company’s founding in 2013. Rave emphasizes that past solutions like content delivery networks (CDN) were good for their time but left much to be desired.
Other companies working in the so-called software designed network (SDN) industry include Big Switch Networks, Citrix, Cisco, Pertino and Velocloud.
“SD-WAN is a way for you to use the WAN as if it were your LAN (local area network),” Rave explained to Geektime. “Our solution is more toward accelerating WAN.”
Teridion offers pricing similar to other network providers, but servicing big data firms like large video companies, cloud storage providers, and social networks. Rave claims his firm’s solution makes some of his unnamed clients’ social sites load up to 20 times more quickly.
“We allow content providers to have high quality user experience and they can be spread all over the world. Location is not a factor anymore. The way the network is structured doesn’t matter anymore.”
The round’s investors are known for their interests in related companies. Magma invests heavily in cloud solutions and cloud security, including VPN company Hola! and private cloud security startup FortyCloud. Singtel Innov8 has invested in cloud networking platform Arista, and JVP has shown interest in high speed internet companies like Netro and Bridgewave.
The company was co-founded by Doron Samelson and Elad Rave and maintains offices in San Francisco and Petah Tikva, Israel. They are part of IBM Cloud’s Global Entrepreneur Program and use the company’s SoftLayer infrastructure to get their product off the ground. They count a number of businesses among their clientele, including Lexifone and DigitalOcean.