As stock image sites become increasingly crucial for online content, Singapore’s MotionElements tells Geektime how it will position itself as the Asian go-to site for royalty-free video
Singapore-based MotionElements (ME), a growing royalty-free stock image site, completed their pre-Series A round with an undisclosed amount of funding from Singaporean VCs the KK Fund and 500 Startups, as well as the Incubate Fund out of Japan. The plan is to use the new funds to scale operations in Asia and expand with new languages.
The company focuses on collecting videos, touting over 800,000 film and animated selections in its gallery. MotionElements anticipates that by 2018, video content will constitute 80% of all global internet traffic and are hoping to capitalize on the trend as a key player in the Asian market. The company also seems to be planning to acquire unique stock content quickly in order to outpace competitors.
As the company expands, CEO/CTO and Co-founder Mark Sun told Geektime that Asia remains ME’s priority.
“Asia is a big thing for us. MotionElements has been well-received in Asian markets like Japan, South Korea, Taiwan and Hong Kong,” said Sun, who added Asia has a huge untapped talent pool for video creation. “Unfortunately, these creators have limited exposure and we felt it was a huge waste. Hence we created a platform for video creators to connect, create, and earn.”
Building for the future
ME plans the release of new tools and features on their site, though they face a challenge in differentiating their search from other stock websites. Sun mentioned that they have aimed at making searches as intuitive as possible.
“We have developed an easy, visual way for users to search for videos. However, the visual approach doesn’t work with music! So we are developing a unique music-matching engine to help users easily find similar music just by drag and drop,” said Sun.
He further told Geektime there were other features in the pipeline, but was not willing to elaborate on what might be coming next. “We are developing a couple more cool new tools up our sleeves to be introduced in the next few months.”
MotionElements markets itself as having a user-friendly interface that utilizes visual data and automatic keyword translation in the search to access content uploaded from as many users worldwide as possible, regardless of any language barriers. The company currently supports English, Japanese, Korean, Mandarin, and German with plans to incorporate more languages by the end of the year.
Reflecting what others have told Geektime of late, Russia represents an opportunity in the eyes of Asian companies with a 140-million strong population. “Thailand’s media industry is among the most advanced in Asia, and Russia promises a huge untapped market,” Sun said, noting also the company plans to break into the Spanish and Latin American markets.
The company was founded in 2010 by CEO and CTO Mark Sun, CSO (Chief Strategy Officer) Sean Quek, and Joanne Chua. Besides video and animation, their stock gallery also includes after effects templates and 3D models.
Featured Image Credit: MotionElements