Plag** is like the love child of Yik Yak and Tinder, orphaned at a young age, then raised by Reddit.
Plag**—pronounced plāg—is here, and it’s spreading fast. The Lithuanian social media app surpassed 100,000 thousand users in the six weeks after its launch. It’s call to action: infect users around you to incubate information epidemics of any size.
Plag** could be the love child of Yik Yak and Tinder, orphaned at a young age, then raised by Reddit. If that analogy didn’t paint the picture for you, let me explain. Plag** spreads your post to users in your vicinity as opposed to people who belong to your network. In this way it resembles Yik Yak. These users swipe up or down depending on whether they want to spread it further (Tinder) potentially spreading the upvoted messages to devices all around the world (Reddit).
In other words, messages first spread by people who are nearby, not necessarily people you know. This can help people with different views and backgrounds interact with each other and overcome the echo chamber effects of most social networks.
Plag** told Geektime that the idea behind the app is to create a social media network with a completely unobstructed flow of information. Instead of users creating a profile then building their network, they are immediately immersed in the community of users around them. This way, information is spread based on the quality of content, rather than the size of its creator’s contact list.
Track the spread
The app has some features that let you track the progress of your “information epidemic.” For each post, Plag** shows you on a global map the locations of people you “infect” with your message. Then it shows where the infected individuals spread your message, effectively mapping out the contagion, so to speak. Plag** also tells you the number of people you infect, breaks down the percentage of people who spread your message further, and gives you the dynamics of your message’s views.
The app’s morbid theme (it was originally called plague and its graphics resemble wriggling parasite) as well as its pulsating theme music are a bit creepy. However, the app’s visual representation and the statistical breakdown of each post’s path is pretty cool and really quite addicting. Plag** boasts a lofty goal of 10 million users by the end of the year, but only time will tell if the infection will spread that far.
Featured Image Credit: Plag**