Chinese social network for pets raises $6M funding, reports 5M furry users
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Photo Credit: SmellMe

The Facebook for pets includes pictures, status updates, discussion forums, and real-world playdates

Tech in Asia

SmellMe, a Chinese social network for pets, announced last week that it landed $6 million in series A funding led by Innovation Works, according to 36kr. The startup claims it now has 5 million registered users.

Beijing-based SmellMe lets pet owners create profiles for their animals. They can decorate and post pictures and status updates, discuss pet-related topics in forums, and watch videos. Pet owners can see other users around them and join groups, where they set up real-world activities from going on walks to breeding.

Tech in Asia first reviewed SmellMe about one year ago, when the app reported 500,000 registered users. It received $1.6 million in pre-series A funding from ChinaVenture group.

What users can do

The app also functions as a location-based online-to-offline service platform. Users can shop for pet products and search nearby for pet related services, such as groomers, photographers, veterinarians, and kennels. It’s currently partnered with online pet food store Luscious and dog wearables company Petalways, to which it drives customers.

Some of these services are integrated directly into the app. Users can directly contact a veterinarian, for instance, to ask questions about their pet’s health. Expanding these integrated features will be something the startup pushes for using its fresh funding in the coming months.

About 33 million households in China have a cat or a dog.

This post was originally published on Tech in Asia.

Feature Image Credit: SmellMe

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