Beabloo raises €10M from SoftBank to provide retail stores with data analytics
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Sectors that Beabloo serves. Photo Credit: Beabloo

This is particularly notable because it is SoftBank’s first investment in a Spanish startup

Novobrief

Foreign VCs are investing more than ever in Spanish tech companies. This increasing interest by overseas investors, which not only affects Spain but also the European continent, tends to be associated with U.S. VCs.

However, an increasingly important source of capital for tech startups is coming from the other side of the planet, with Asian investors (proper VCs or venture arms of big firms) from China, Japan and South Korea growing their presence and interest in European and American companies.

The latest example of this trend, which directly affects the Spanish ecosystem, took place last week with SoftBank’s €10 million investment in Barcelona-based and digital marketing company Beabloo.

The deal represents SoftBank’s first investment ever in a Spanish tech company

Founded in 2008 by Jaume Portell, Nadim Ghanem and Oscar Herrera, Beabloo provides a wide variety of marketing services at the intersection of the online and offline world. As the company explains in its website, its main goal is to “offer ecommerce marketing metrics to brick-and-mortar stores” through analytics, digital signage, beacons, and other services.

The company claims to have more than 300 clients in Spain alone and be present in 20 countries.

According to Hemerotek, the investment values Beabloo at €20 million. The 35-person company had revenues of €1.5 million in 2014 – three times year-on-year – and plans to use most of the capital to continue its international expansion, increase its presence in China and double its staff.

SoftBank, which is a telco at its core, has various venture arms that back companies from a wide variety of industries, including gaming (Supercell), e-commerce (Alibaba, Origami) and communications (Switch). One of its subsidiaries, SoftBank Corp, led the investment with €8 million, as Baouzum Commerce and an undisclosed Chinese investor chipped in with €1 million each.

This post was originally published on Novobrief

Featured Image Credit: Beabloo

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Jaime Novoa

About Jaime Novoa


Chief editor and startup ecosystem analyst for the blog of Startupxplore. Startupxplore is the leading startup funding community, connecting investors and startups all around Europe. He also writes for Novobrief, an English language publication covering the Spanish startup ecosystem.

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