Make in India: Meet 5 promising Internet of Things startups from Bangalore and Pune
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CarIQ, one of India's promising IoT startups. Photo Credit: YouTube

Two current economic policies for Asia’s agents are to make in India and innovate with China. Here are 5 IoT startups in India that are proving it can do both

Innovation is Everywhere

Internet of Things in India is becoming quite trendy, as a lot of the conversations happening at Bangalore’s top tech event Nasscom Product Conclave showed.

This trend also benefits from a broader support from the government. Back in September, India’s new Prime Minister Modi inaugurated an international marketing campaign branded Make in India to attract investment and make his country into a hub for manufacturing.

There’s good reason for that: With a 1.5 billion population expected by 2030, India must create about 1 million new jobs per month. Many believe the country lost a decade by postponing key reforms. As a result, India is still ranked 142th for ease of doing business.

Interestingly, or ironically enough, while in Shenzhen this year, we saw how China’s “maker city” rebranded itself “Innovative with China”. The move showed how China was transitioning from a low-cost, low-quality type of manufacturing to fast-prototyping and quality hardware.

Both mottos offer an interesting view of how the two giants of Asia (and the world) see themselves in the near future. With 9.9% average growth between 2000 and 2010, China is no longer just a home for cheap production. Rather, it’s getting richer and smarter. India is somehow plugging its own lagging here, and hopes to get parts of the jobs China can’t afford anymore to make by moving upwards.

Internet of Things startups at Bangalore’s top tech event

Without further ado, here are five promising startups who pitched on the stage of Bangalore’s Product Conclave recently.

1. CarIQ: smart driving

CarIQ “makes cars smarter” thanks to a device that records both traditional data from your car, such as mileage and speed, as well as driving patterns. A bit like Waze, it’s also connected to a community of peers where you can compare your stats with friends, or with people in the same place, or with the same make and brand of car.

CarIQ was launched in 2012, and the device and software is now available on pre-order for 6,000 Indian rupees ($97), including a two-year warranty and no additional fees. Among the features offered: towing alerts, battery monitor, social badges for drivers, personalized driving tips and exporting of all data of your car.

You can read an interview of its founder Sagar Apte here, where he shows how it’s possible to do this kind of product in India. He is based in Pune, a city which “has a strong ecosystem of automotive domain experts. Pune, being an auto hub, helped us tap into this ecosystem early on.”

2. SenseGiz: Earning back the five days a year we spend looking for things

SenseGiz has a good pitch. Everyday, we spend about 55 minutes to look for things, which is five days per year.

With small sensors you can apply to any object, the promise of SenseGiz is to give you back this time.

So far, the startups has sold 10,000 units in 50 countries, both for customers directly as well as to retailers. Again, the product is made and manufactured fully in India.

Each sensor is a small square of 4 centimeters and half a centimes of width that can be hooked or stuck to any surface, with removable batteries and Bluetooth communications.

Each sensor comes at $29.99, which sounds a bit pricey since it would be better to have a package of five units to tag keys, wallets, phones, dogs and kids (say).

3. Entrib ShopWorx: making the shop floor smart for manufacturers

In a drier speech – we’re in the industrial internet of things world – Entrib ShopWorx shows how it helps the manufacturing industry to make the shop floor smarter.

The huge number and variety of machines, tools, and spaces a manufacturing plant has are not so well connected. It’s often one of the guys working there who knows best where the issues are and when to repair, maintain or upgrade the plant.

It’s of course not scalable to rely on one single person, so the sensors and software Shopworx provide connect all of the shop floor to deliver a unified view of how it is run and when to act.

So far, the startup works with Indian companies and has its operations based in Pune.

4. TeeWe: connect all your content to your TV

This simple concept has not yet been implemented in India: Get all your content, from pictures to movies, on your TV through a single device which connects in WiFi to your laptop, phone, remote storage, and whatever the OS or platform.

The TeeWe companion app makes the smartphone a remote control for browsing. Cost will be 2,000 rupees ($32) when available.

5. LifePlot: the cheapest and most mobile electrocardiography diagnosis tool out there

Screen Shot 2015-04-02 at 7.23.06 PM

Photo Credit: Lifeplot


The biggest impression from the session at Bangalore NPC was definitely LifePlot‘s pitch. The company is not really a startup since it was founded in 2009. The product is a connected device that records most of the data of basic medical diagnoses.

The device is connected all the time, “taking Internet of Things where it should matter.” It’s currently the lightest electrocardiography (ECG) machine in the world, made handheld for travel.

Other features include its touch screen, that’s it’s maintenance free, has remote diagnosis, is paperless, can be completed within seconds, and only requires 5-10 minutes of training.

So as you can see, there’s a LOT happening in India when it comes to Internet of Things. Bangalore and Pune seem to be two cities where you can discover quite a few startups in this field. The Make in India program also tries to alleviate businesses from the burden of formalities they have to fill up.

More from this amazing conference pretty soon.

This post was originally published on Innovation is Everywhere.

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Martin Pasquier

About Martin Pasquier

From Europe to the World. Explorer of startups scenes in emerging markets with @InnovEverywhere, social media trainer with Agence Tesla in Singapore.

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