LIVE: Watch founders pitch inside a freezing ice hole in Finland
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This poor man is pitching his startup from within an ice hole. Photo Credit: YouTube

Perhaps the coolest startup competition ever, in both senses of the word, startup founders in Oulu, Finland are pitching their ideas while standing in a freezing ice hole. Watch them now!

Yes, this is a thing.

Today, Polar Bear Pitching invites founders to pitch their startup. The up side? They have no time limit. The down side? They need to pitch from inside an ice hole in a freezing lake in Oulu, Finland. And no, they can’t use wetsuits.

If you are curious how they’ll survive, and who will win this wonderful concept of a pitch competition, watch the live stream (haha, pun) below.

Also free free to follow and comment on Twitter at the hashtag #polarbearpitching.

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Laura Rosbrow-Telem

About Laura Rosbrow-Telem


I am a social entrepreneurship enthusiast: This is what happens when a former social worker becomes a tech journalist. I mostly write about startups, technology, peace and justice issues, cultural topics, and personal stuff. Before Geektime, I was an editor at the Jerusalem Post and Mic.

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