Did you know that blogs have a research-backed length that makes them most popular? They do. Hint: It’s longer than you’d think.
No matter what size your business is, you need to have a solid online marketing plan to help you earn new customers and tell the world about who you are. These plans often include profiles in popular social networking sites like Facebook and Twitter, and hopefully a dedicated blog where you can write about your business and industry.
If you’re new to the benefits of starting a business-related blog, Newscred offers up some enticing statistics. For instance, company blogs can give you a valuable boost in search results, including 434 percent more indexed pages and 97 percent more indexed links. And if your company posts blog posts more than 15 times a month, you can count on seeing five times more traffic to your site.
But with all the available content out there online, how can you make your blog as engaging and interesting as possible? Below are a few pointers for creating content that will help you shine and win over potential customers.
Choose the right length
Like the story of Goldilocks and the three bears, you don’t want a blog post that’s too long or too short—it needs to be just right. Fast Company points to a study that shows the ideal blog post length is about 1,600 words, or a 7-minute read time. If you’re using a lot of photos (which we’ll talk about in a moment), you may want to cut it down to as few as 1,000 words.
Now, before you protest and say that your most recent blog post absolutely needs to be 3,000 words, think about the kind of content you consume online. How many 3,000-word blog posts do you read? If you have too much information to fit into a 1,600-word post, consider splitting the topic in half. Then you get the ideal length and an additional blog post to publish the next day.
The web is largely a visual platform. People are generally happy to read a long-ish written piece of content (i.e., longer than a tweet) as long as there’s a video or series of images to support it. After all, you want to illustrate your point as clearly as possible, something that almost certainly requires visuals. The statistics behind this speak for themselves: A Hubspot infographic claims that the addition of visual elements can generate up to 94 percent more views.
And don’t forget that visuals can be lots of things: your logo, a relevant YouTube video, a photo you took at a conference, a headshot, etc. Ideally, it should be some combination of the above. Just make it useful and pleasing to the eye.
This should be obvious, but an afternoon of browsing around the Web will force you to come to terms with how much terrible writing is out there. Set your blog apart by constantly working to make yourself a better writer. Think about things like tone, brevity, punctuation, and language.
And do your readers a favor and use spell check! Read every finished post at least three times before you publish it.
This post was originally published on Fiverr‘s blog.
Featured Image Credit: Family Business / Shutterstock