Sometimes all you need is a good video and a simple campaign
I spoke to Nina Ignatius from Finland-based Beibamboo about her successful campaign on the Sweden-based platform Fundedbyme last year.
Beibamboo is an award winning Finnish innovation that helps hospitalized children to recover faster (and saves staffs time and hospital equipment). Pain-free & safe for child. CEO/Founder Nina Ignatius was on the list “40 Women To Watch” by Forbes.
Beibamboo raised just under 60.000€ for 7% equity from 93 individual investors. Today, Nina plans to launch Kickstarter campaign which is “no loss of equity”.
Here is the interview.
Pavel: What do you do?
Nina: The worlds best baby clothing
Pavel: What alternatives of raising money did you consider? How did it go?
Nina: Angel money — could not find any in Finland. Typical angel is male and +50, so we did not get anybody with experience in babies or clothing
Pavel: Why equity crowd funding?
Nina: Our products appeal to a lot of people and it is easy to understand the benefits.
Pavel: Why FundedByMe?
Nina: FundedByMe was new and fresh. At the time (summer 2013) others were not available to us. Kickstarter (we are launching tomorrow!) and Indiegogo.
Pavel: What was your strategy there? How did it go?
Nina: We wanted to appeal with an emotional video.
Pavel: Would you do something differently today? Your recommendation to others?
Nina: We did what we could. I would not change anything. Be simple, do not try to be too smart with language etc. Make great visuals/video/graphics. Look professional.
Pavel: What to do ? What to avoid in campaigns?
Nina: Appeal to emotions. And have a great, unique product. Avoid too many details. People are busy and won’t read super long projects in detail..
Pavel: Do you think that backing from business angels coud help?
Nina: An angel syndicate could definitely boost campaign
Pavel: What do you recommend to startup founders that plan to raise their first bigger money? When should they stop with bootstrapping?
Nina: Hmm..So is this a case of – as long as you believe in it and have a roof over your head, etc.
Pavel: What is your take on reward-based crowd funding?
Nina: Love it. No loss of equity. We are trying it now (tomorrow)
This interview will be a part of my book on funding of your companies, with focus on equity crowdfunding and angel syndicates.
This post was originally published on Pavel Curda’s blog