The power of logo design
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Think of world-famous logos like Disney, Lego and Nike, some of these costs less than your daily lunch to create, but the brand value they create generates billions

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A logo says a thousand words. Just think of world-famous logos like Disney, Lego and Nike, some of these costs less than your daily lunch to create, but the brand value they create generates billions of dollars. Actually logos are only worth as much as the company is willing to pay for them.

The following focuses on some of the most famous logos that we all know and the tiers they fall into.

Cost efficient logos

Believe it or not, some of the coolest logos in world history have cost very, very little to create. We’re all familiar with Twitter’s blue bird logo, yeah? Guess what? The company paid $15 for it and the rest is history!

Twitter logo

 

If that’s mind-blowing, get ready for this. Google’s logo cost nothing to make! It’s true: Google founder Sergey Brin actually made the first iteration of the Google logo in 1998, using only GIMP.

Google Logo

 

Nike’s famous check cost $35 to design and is now the gold standard for athletic apparel in the world. Nike later gave the designer 500 shares of stock, now worth over $600,000.

Nike Logo

 

So as you can see, it doesn’t take a lot of funding to come up with world-renowned logos.

Mid-range logos

Now, we’re going up in price by quite a bit, just to show you that, yes, designing logos can cost a lot of money too.

First up is Enron, the giant energy company that fell into bankruptcy. American graphic designer Paul Rand got a payment of $33,000 for designing this now-defunct company’s blue-green-red Enron sign.

Enron Logo

 

While Enron went bankrupt, the city of Glasgow didn’t. In 2014, the city held the XX Commonwealth Games. The logo design for the games was handled by the Marquee Agency, and the final cost of the logo was a cool $95,000.

Ultra-expensive logos

This is the most mind-blowing part of this article because some companies have spent astronomical amounts to have logos created for them.

Ever heard of Accenture? Accenture is a multinational, professional- and technology-services company based in Ireland. It paid a whopping $100 million to rebrand its logo design.

Accenture Logo

 

If you think that Accenture’s cost for its logo design was hard to believe, then get ready for this: British Petroleum (now known as BP) spent $211 million on its “sunburst logo.” This was in response to its apparently bad safety record, back in 2001.

Here’s what to remember when it comes to logo design: You don’t need to break the bank to come up with the next, great logo! As Google, Twitter and Nike know firsthand, a business doesn’t need to spend a small fortune to have a memorable corporate logo. Doesn’t matter what your budget is, Fiverr’s marketplace connects you with a huge number of Logo-Designers. Go to Fiverr, and get your logo done today!

This post was originally published on the Fiverr blog

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