The design team at Canva gives 5 tips for those that want to create visually stunning and digestible infographics.
Infographics make complex information eye catching, shareable and easily digestible. Most importantly, they play a crucial role in the increasingly visual world of marketing.
Did you know that adding images to your Facebook posts can generate up to 65% more interaction from your fans?
Here, we give 5 tips to guide your infographic endeavors.
1. Place numbers inside shapes
Shapes help contain your content and create visual focus. Numbers and statistics are the heart of powerful infographics – make sure they stand out!
2. Present numbers visually
Ever needed to present weekly statistics of work, or tried pitching a new business idea to investors? Whatever the case, using visuals to represent facts and figures gives you the greatest chance of creating impact.
If your survey or data reveals an extremely high or significant statistic, this is a great opportunity to grab your viewers attention by adding visual emphasis.
3. Create a visual index using consistent elements
Allow your viewer’s eyes to pass seamlessly over your design by creating a visual index. This is a great way to break down complex information, or create a visual narrative.
Because your index will link together, make sure you use your visual assets consistently. For example, see how a yellow circle has been applied repetitively to create cohesion in this design.
4. Use color to make your information stand out
Increase the impact of your infographics using color. Go for bright colors that jump off the screen and increase the chance of getting your information noticed.
5. Use lines to create a visual map
As well as using shapes, illustrations and icons to create your infographics, map your information where relevant using lines. Make sure you use a simple line that doesn’t take away from your other visual elements.
This post was originally published on Canva‘s blog.