HelpAround is a startup looking to harnessed the power of the internet and mobile for the benefit of those suffering chronic diseases
This week, we had an interview with HelpAround, a company which has harnessed the power of the internet and mobile phones for the benefit of those suffering chronic diseases.
It all began when Yishai Knobel and Shlomi Aflalo met by chance after not having not seen each other for several years. They knew each other from their joint service in one the top technological units in the Israeli army.
Yishai had just returned from a long stint in the US, where he attended the MIT Sloan school of business. They started a conversation about some ideas they had, and found that they basically had a similar direction in minds. At that point, the idea was to create a network of people who can help each other when in need.
However, as they soon learned, people are not so keen on helping each other just for the heck of it. Apparently, people need a really good reason to help a stranger, or as Yishai puts it, people need to feel “camaraderie” – a struggle against a common enemy. This is something they learned over a long period of trial and error. Though they asked their friends and families to join the HelpAround network, on the day of the launch, nobody seemed to care. This was a major disappointment for the two, but they didn’t give up. They know that eventually, they will find a model that works.
This post was originally published on Startup Camel