Swedish startup Incentive announces €2M investment round
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As awareness of data leaks increases, collaboration platforms with strong security, such as Incentive, are well positioned to thrive.

Oresund Startups

Swedish enterprise solution startup Incentive will raise a €2M investment round, reports Sydsvenskan on their new 8till5 (in Swedish) business news site.

This is Incentives’ third funding round and will be aimed at further expansion in the U.S.

Private cloud solution

Incentive’s solution is a subscription fee-based social collaboration platform for enterprises. The key differences between Incentive and similar solutions is Incentive’s focus on private clouds and the fact that their software is installed on their customers’ computers. As awareness of data leaks increases – including increasing customer caution towards Amazon, Google and other big corporations – collaboration platforms with strong security, such as Incentive, are well positioned to thrive.

“Our vision is to make people’s lives happier, avoiding frustration and irritation with cumbersome internal systems and email,” CEO Rickard Hansson told 8till5.

The new funding will strengthen the sales team in the U.S. and the development team in Malmö. They hope the current investment will help them become cash flow positive.

“The goal is that the €2M investment will go all the way to being profitable. We strive to reach break even in October 2016,” Hansson said.

Earlier this year, there where talks about Incentive aiming for an IPO next. But with this new round of financing, this projection no longer seems accurate.

This post was originally published on Øresund Startups

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Karsten Deppert

About Karsten Deppert


Karsten is a German born, but living in Sweden, entrepreneur. He is the initiator of this site. He is active as co-founder of Contentor during his day time, as well as involved in the co-working space Mindpark.

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