Canadian startup FuelWear, creators of Flame Base Layer, the first heated intelligent base layer, raised 400% of their campaign goal on Indiegogo.
Canadian based FuelWear has created the very first heated base layer for winter sportsman and snow goers everywhere. The company’s campaign was as hot as their product, raising 400% of their goal of $20,000 CAD by the end of their campaign on Indiegogo.
Founded by two engineering students from University of Toronto, Alex Huang and Jason Yakimovich, FuelWear is a heated base layer that works much like under armor, only it comes with some powered warmth. Huang and Yakimovich were inspired to create FuelWear during a cold winter, while participating in University of Toronto’s incubator program.
The team quickly sold out of their two most popular “perks” for the campaign, which offered one base layer to backers who gave $125, or $115 during an early bird special, and the two Flame Base Layers package for those who gave $250. They reached their goal—and then some—by the campaign’s November 7th deadline, but are still accepting contributions.
Why it’s so hot
Many of us can relate to freezing our toes and fingers off to enjoy some fun outside in the winter time, so it’s no surprise that these two engineers received plenty of backing.
The Flame Base Layer is a shirt that’s made from sustainable bamboo fabric, supplied by Canadian textile manufacturer Gruven, which is outfitted with two embedded heated areas that work to warm the body during outdoor activities. The fabric is stretchy, ultra soft, odor resistant, and has wicking abilities. Oh yeah—and it’s machine washable of course.
FuelWear comes with a battery pack that will warm you up for 3-8 hours and is enclosed in a ruggedized case. The batteries run the intelligent heating system, which can be adjusted to a desired temperature. The device has built-in sensors that allow it to heat when the wearer’s temperature drops, then shut off when the body becomes active and the wearer’s temperature rises.