Elasticode: Matching the product for different users [Geektime Conference]
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Photo Credit: Shutterstock

Elasticode will allow you to adjust the user experience of your app specifically for each user, so they can make the best out of your product

Photo Credit: Shutterstock

Photo Credit: Shutterstock

One of the most difficult problems in the applications world is the ability to adapt your product to diverse audience of users from all over the world. One feature won’t be relevant for a particular user, while for the others it would be the reason they prefer your product over the competition. The Israeli startup Elasticode will allow you to adjust the user experience specifically for each user, so the user could make the best out of product they currently employ.

Using data to help the users

It is likely that most of you have the Facebook app installed on your mobile device. However, while some of you use it to keep up with your friends latest status, there are users who prefer to catch up on recent posts from the groups they are members in, while still others prefer to focus on the visual experience of viewing media content. The result is one application that should offer a solution for a wide range of users with different uses, in the most optimal way.

While Facebook has the money and resources to develop the best user experience, what can small startups that don’t have the time and money do? That’s the question Elasticode wants to answer by changing the way users interact with the app to a specifically tailored interaction, in real time, in accordance with various parameters relevant to them. In practice, the company is able to use the information of the user in order to make the most appropriate application to the present moment, the location where users are currently situated and their various settings. The company offers its customers segmentation and optimization tools that will help to preserve the conversion ratios of the user experience on various applications. This means that the company enables its customers flexibility when it comes to remotely changing the components on the end product, as these are based on collecting information from the end user device.

For example, developers can define an experience in which X will appear only to customers who entered the app at least three times in the last month, made Y interactions since they registered, enter the application only on Friday and so on. Elasticode even allows developers to offer a unique experience in case a competing app is installed on the handset, or if the user’s interests change. After Elasticode collects the required information, it enables its customers to change their user experience as they see fit, supporting up to 30 requests per second. The product is accessible for its customers for free.

Along with customization options, the company also offers an insights tool to help developers understand what are the ideal steps for the users. According to the company, the platform helps cutting the long hours of testing time with analytics tools, as the company also offers specific tools which allows targeting of certain populations. In other words, the company will provide developers with the information that will allow them to create more effective applications that act in accordance with the users themselves.

Photo Credit: PR

Photo Credit: PR

Analytics for the clients

Elasticode was founded in early 2014 by Shai Wolkomir – whose last product was Heystack, together with Tomer Skolnik – director of development and technology in the company. The idea for the product came after both of them were working for 4 years at an applications development company and handled about 70 different apps and they decided there had to be a better way to make apps more efficient. Their goal was to find a way to deliver results, without requiring a master’s degree in statistics in order to optimize a product.

According to Wolkomir, the main competition in the market are the analytics and A/B testing tools most developers are familiar with, but those are operated in a passive way, unlike Elasiticode which is far more proactive in its optimization. The company supports both Android and iOS platforms, and along with their presentation at the Geektime Conference, they’re also announcing the opening of an Open Beta, so any developer can implement the SDK in order to make their product even more efficient.

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Henn Idan

About Henn Idan


Lover of gadgets, apps and technology in general. Somehow among her many activities, which include, destroying cellular devices for the sake of science and an obsessive preoccupation with social networking, Idann finds time to write an article or two for Geektime on new applications, promising startups and product reviews for pretty much every new gadget that has ever hit the market – ever.

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