security companies remain helpless in the face of new attacks. CyActive wants to change that by predicting malware in advance.
There is no doubt that one of the main areas in the Israeli high-tech landscape is security. Today, there are dozens of companies in the market aiming to deal with threats and attacks in real time in order to protect the sensitive information of the organization or its employees.
Security company CyActive wants to offer a different approach to the cyber world by predicting the offensive strategy of attackers and arranging a proper defense in advance.
We know what you attacked last summer
The data security industry is saturated with competitors as threats and risks continue to grow rapidly. Currently there is a ‘cat and mouse’ kind of race taking place between the companies that want to protect their users and the attackers who wants to steal user information. The fact is, most of the work of security companies is being done only after the discovery of an attack, by analyzing the code and developing measures to stop it.
This means that while the researchers have to work hard to prove the efficacy of their product, the attackers just need to avoid getting caught by using a few tweaks to the blocked attack and recycling some other elements of it, as security companies remain helpless in the face of the new offensive.
This pursuit is not only endangers the security of the users and organization’s information, but it’s also a very expensive process. For every dollar the attackers spends, the security industry invests hundreds of dollars, as the discovery and blocking process is long, expensive and complex, while creating different variants of the attacks is short, cheap and simple.
This is the process CyActive wants to prevent, by using prediction and prevention of future attacks. According to the company, as of today not a single attack was discovered without some recycled elements from previous attacks, which helps the company to predict the attacker’s next steps and their future development.
The company has developed a solution based on the desire to move the advantage to the defenders side and shift the balance between the attackers and defenders. Instead of trying to keep up with the dizzying hackers, the company is able to predict future versions of hundreds of thousands of known cyber attacks and ‘fast forward’ the expected evolution of malware. That’s how the company is able to pleclude how the malware will develop and offer a protection to companies and organizations before the attacks take place.
According to CyActive, the company is the first in its industry to offer preventative protection against future attacks, even before the attacks are introduced to the market to start their malicious activity. Thus, they not only offer security and real-time protection, but also protection in the future. A kind of time travel in the security field, by knowing what the malware is about to do before it even gets started.
Matching the needs to the market
CyActive was founded in 2013 by Liran Tenkman and Shlomi Boterano. The idea for the product was born after Liran made contact between machine learning and algorithms, which he studied for his biology degree, and his work in the cyber field. After telling his fellow staff mate, Shlomi, about the idea to add the algorithms from the content world into the cyber world, they realized that they have an interesting product in hand – which led to the current company.
Currently the company collaborates with Fortune 100 companies in order to leverage their customer base and provide a significant competitive advantage.
The bottom line is, unlike other companies that usually manage to repel the existing attacks at best, or to deal with them after the damage is done in the worst case, CyActive wants to stay ahead of the attacks and prevent them even before the hackers write them.