Podcast: Avishai Sharon / TrenDemon
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Nadav Matz | Lena Brenner | Avishai Sharon

Avishai Sharon is the co-founder and CEO at Trendemon. Helping websites generate traffic by making better use of their content

Nadav Matz | Lena Brenner | Avishai Sharon

Nadav Matz | Lena Brenner | Avishai Sharon

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Startup Camel Episode 36: Avishai Sharon / TrenDemon

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Avishai Sharon is the co-founder and CEO at Trendemon, which helps websites generate traffic by making better use of their content.The way it works – TrenDemon is all about understanding which pages and content provide higher conversion rates than others, and driving traffic into those pages. This way you can be sure that the content you spent so much time and money creating, is exposed to users on the best way possible. By following the path of many visitors on the website, TrenDemon can find the “Path to success” – meaning consecutive pages which are most likely to generate a sale eventually. This can dramatically increase sales or any other desired call for action, sometimes by even 300%. Another thing TrenDemon does is offering users to share at the right moment, what can increase the chances they will share the content with their friends.
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Avishai started developing in middle school and later on learnt about web technologies when he was in high school. After an army service in the Israeli Air Force and a year in law school, he realized what he really wants to do is to build things and so he went back to the world of coding. He met his team members as a student, and together they decided to start their own company.

Though they were willing to build something, they had no clear idea what exactly it would be. So they announced a national challenge to find the ugliest website on the Internet, and the winner (owner of that ugly website) gets his website completely redesigned by Avishai and his team, for free of course. Once started, Avishai’s brother – a successful Hip Hop artist, amplified the publication of the challenge by sharing it with his audience, and before too long the competition went viral. They understood that there was something special about the way this idea spread. This led them to think of a “Social amplification unit” which helped websites understand what is most likely to be shared by the visitors and later turned into the concept of understanding visitors by following their journey throughout the website.

This post was originally published on Startup Camel

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Startup Camel podcast reveals the inside stories behind today’s emerging Israeli startups.
Every week we release an insightful interview with the founder of a rising Israeli startup. You’ll hear each founder’s personal story about their rises and falls, how they team up with their co-founders, where did the funding came from, and also many useful tips for those of us who are taking this journey right now.
So join us every Sunday for a new interview full of inspiration, innovation and fun!

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