Indiegogo releases its first app after six years of crowdfunding. Having hosted almost 200,000 campaigns, it seems odd that until now it was only on the web
Indiegogo on July 31 released its iPhone app so campaigners and contributors can view and update their projects from their smartphones, but it seems strange that a website of its size is just releasing its mobile app now. And it’s only for iOS; the Android version is coming soon.
“This year has been one of tremendous growth for us and we’re investing heavily to continue improving Indiegogo for mobile users globally,” Indiegogo’s CEO Slava Rubin said in a statement. “The Indiegogo App is the first of many advancements focused on delivering the best mobile experience imaginable.”
The app will include custom recommendations of projects it thinks users will like based on what campaign categories a user is most interested in; campaign tracking so users can get reminders about campaigns they are interested in; campaign management features that will notify campaigners of new contributions, comments and post project updates; and it will allow for contributor engagement, so campaigners can respond to comments, send thank you notes, personal texts and emails from the app.
It is surprising that Indiegogo is just releasing an app right now, more than six years after it was founded. In the last six years it has had lots of successes, and was home to more than 190,000 projects in 190 countries. In January, it announced that it raised $40 million in Series B funding from Institutional Venture Partners and Kleiner Perkins Caufield & Byers to fund its expansion.
Its biggest competitor Kickstarter, launched its own app in February 2013, but it too – oddly – only has an iOS version. You would think that these platforms that have tons of users (Kickstarter had 5.7 million as of March) would have broken into the mobile space earlier, and have Android versions, but perhaps due to the nature of crowdfunding campaigns people prefer to view them on a bigger screen. But better late than never, Indiegogo.