Digital Marketing Engine AdSame Secures $30 Million Funding for US IPO Next Year
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Photo Credit: PR

Chinese intelligent digital marketing service AdSame announced that it has secured a new round of $30 million funding led by Pacific Venture Partners and Dream Capital Group, and followed by existing investors Matrix Partners and Vertex Ventures

Photo Credit: PR

Photo Credit: PR

By Emma Lee

Chinese intelligent digital marketing service AdSame announced that it has secured a new round of $30 million funding led by Pacific Venture Partners and Dream Capital Group, and followed by existing investors Matrix Partners and Vertex Ventures. The company added that it plans to launch IPO in US market in 2015.

The fund will be used in US IPO, promotion of mobile and multi-screen advertizing products, R&D of wearable products, big data platform for government and introduction of an ad trading platform which has been successfully run by Taipei branch of AdSame.

The marketing planning firm planning its own IPO campaign

AdSame provides full service for digital marketing solutions, including online media planning, ad service, campaign management and performance monitoring, evaluation, analysis and optimization etc.

AdSame’s clients cover a wide variety of industries, including food and beverage, automobile, beauty care, financial service, fashion, IT and games.

AdSame was founded in 2009 with headquarters in Shanghai and branches in Beijing, Guangzhou, Chengdu, Chongqing, Changsha, Xiamen, Xi’an, Wuhan and Taipei. AdSame has more than 400 employees globally.

After receiving Series A funding from Matrix Partners, the company received a combined $20 million of Series B financing from Matrix Partners, Vertex Ventures and Susquehanna China Venture Capital in 2011.

A similar digital marketing platform Avazu also raised $48 million of Series A funding earlier this year.

This post was originally published on Technode

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Technode

About Technode


Technode (formerly known as MOBINODE) is the leading tech blog uncovering the latest news on start-up entrepreneurs, investors, large companies and industry trends in China and Asia. TechNode is the official partner of TechCrunch, managing TechCrunch China. Its focus is social media, mobile and e-commerce and new trends such as Big Data and augmented reality. Written in both English and Chinese TechNode aims to be the go-to source to discover original, insightful and opinionated content that helps connect the eco-system of entrepreneur’s, investors and consumers. TechNode is founded by Dr. Gang Lu , one of the most influential Chinese tech bloggers in global web industry. TechNode also organizes monthly events named TechNode Touch (TNT) in several cities in China, and it also leads ChinaBang Awards, an annual event rewards the best startups in China.

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