MOBurst raises $500k to enter the U.S. market
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Credit: MOBurst

The Israeli mobile marketing company gets an investment from the Elevator Fund to expand overseas

Credit: MOBurst

Credit: MOBurst

Mobile marketing company MOBurst raised $500,000 from the Elevator Fund to expand overseas.

The Ra’anana, Israel, company on April 28 announced the investment and that it was looking to enter the U.S. market beginning in New York.

“The connection with Elevator will allow us to move forward more quickly and gain a significant market share in the U.S.,” MOBurst CEO and co-founder Gilad Bechar said in a Monday statement. “In parallel with opening headquarters in Manhattan, the Israeli team will continue to grow as well and lead the mobile marketing world in Israel.”

MOBurst client Vubooo gets top app in Spain

MOBurst client Vubooo gets top app in Spain

Getting apps to the top 10

Founded in 2013 by Bechar and Lior Eldan, MOBurst is a mobile marketing company that specializes in designing and marketing apps and app store optimization. The company has promoted dozens of apps to the Top 10 in app stores like Google Play in various countries. MOBurst specializes in helping start-ups, because apps can be the “essence of the startup’s existence,” it said on its website.

MOBurst has more than 60 clients, including Pfizer, Conduit, Pango, Delek-Menta, MailWise, Vodio, Zollo, Pink Park and eMoze.

Based in Tel Aviv, Elevator is an investment vehicle for early-stage startups. It provides startups with capital, mentorship and sponsorship, along with accounting, legal and communication services. Companies work with Elevator in their office in Tel Aviv for four months before spending a month in New York City or Berlin. Other Elevator portfolio companies include Sponsez, Roomixer, Codewalker and WisePricer.

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Aviva Gat

About Aviva Gat


Olah Chadasha and former finance reporter from New York City. Gat is a writer, runner and traveler who came to Israel for the good food and weather. She writes for Geektime’s English and global desk.

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  • Jimmy

    “…and gain a significant market share in the U.S.” — Yeah right. Keep dreaming.

  • deelay

    Worked with Moburst at my last company. They were such a nightmare to work with and didn’t give us anything a team of college interns couldn’t.