The Israeli mobile marketing company gets an investment from the Elevator Fund to expand overseas
The Ra’anana, Israel, company on April 28 announced the investment and that it was looking to enter the U.S. market beginning in New York.
“The connection with Elevator will allow us to move forward more quickly and gain a significant market share in the U.S.,” MOBurst CEO and co-founder Gilad Bechar said in a Monday statement. “In parallel with opening headquarters in Manhattan, the Israeli team will continue to grow as well and lead the mobile marketing world in Israel.”
Getting apps to the top 10
Founded in 2013 by Bechar and Lior Eldan, MOBurst is a mobile marketing company that specializes in designing and marketing apps and app store optimization. The company has promoted dozens of apps to the Top 10 in app stores like Google Play in various countries. MOBurst specializes in helping start-ups, because apps can be the “essence of the startup’s existence,” it said on its website.
MOBurst has more than 60 clients, including Pfizer, Conduit, Pango, Delek-Menta, MailWise, Vodio, Zollo, Pink Park and eMoze.
Based in Tel Aviv, Elevator is an investment vehicle for early-stage startups. It provides startups with capital, mentorship and sponsorship, along with accounting, legal and communication services. Companies work with Elevator in their office in Tel Aviv for four months before spending a month in New York City or Berlin. Other Elevator portfolio companies include Sponsez, Roomixer, Codewalker and WisePricer.