An Israel based hardware startup developing a portable robot printer broke its $400K Kickstarter target after attracting over 2500 backers to its campaign
ZUtA Labs, an Israel based hardware startup developing a portable robot printer broke its $400K Kickstarter target after attracting over 2500 backers to its campaign.
We got our first good look at ZUta during Microsoft’s 2014 Think Next symposium in Tel Aviv, Israel not two weeks ago. At the time, the team was showing off a very early stage prototype and proof of concept for their printer that resembled more of a miniature Johnny 5 from Short Circuit 2 (after taking the ax to the back) rather than the sleek tear shaped inanimate mockup they had sitting next to it.
Yet despite the stripped down look of the prototype and plenty of on site emergency maintenance operations, the cute trooper plotted along across blank pieces of paper, printing random sentences of little significance while imprinting its potential as a revolutionary step in mobile printing into the hearts, minds and imaginations of those crowded around to watch the little guy go to work.
In an interview with co-founder Tuvia Elbaum, he told Geektime that he and his co-founder, Matan Caspi, had already been approached by investors early on but the self funded team decided they preferred to continue their current autonomous route for the time being, and instead took their product to Kickstarter for the funding of its next phase of development.
Without revealing names, Elbaum informed us that since the campaign began ZUta has been approached by several big players in the hardware sector. “We’re looking to partner. We know we’re a small startup and we’re not fooling ourselves. So if there’s a company that can help us with manufacturing or other steps in the hardware process, that would be great. But our main focus is ultimately on our future customers and making sure we provide them with a great product.”
One additional pleasant surprise for the ZUta team, aside for the speed for which they reached their funding goal, has been the outpouring of support, feedback and advice from their new backers on Kickstarter. The whole experience, according to Elbaum, was an amazing one.