Chromecast goes international and get localized interface for multiple languages
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Photo Credit: PR

Yesterday Google’s Chromecast device started transmitting in Hebrew. Will an Israeli launch come soon?

Source: PR, Image Processing

One of Google’s most popular products recently updated its app to support 50 languages in in Android app and 20 languages in the iOS. Just a few hours ago, we’ve discovered that the chromecast team has started deploying updates for the Chromecast software UI itself, with support for multiple UI languages, among them are French, Spanish, German, Traditional Chinese and Hebrew.

This moves comes days before the ChromeCast device is supposed to be launched in the UK, starting an international expansion plan that already includes France and Germany, according to a statement by Sundar Pichai, Head of Google’s Android and Chrome products. Although future expansion plans haven’t been officially announced, a source aware of the company’s plans has told Geektime  that Google plans to expand sales for Chromecast to 20 more countries throughout Europe and Asia until in Q3 and Q4 of 2014.

More expensive in Europe

Google unveiled the Chromecast device during an event held in July last year and although the declaration was marginal in a number of other announcements, the company soon realized the potential of the small dongle. The device was completely sold out within one week, and held the title of the best selling “entertainment device” on Amazon for months, rather embarrassingly surpassing even the Amazon Kindle.

The Chromecast is a small Disk On Key, or flash drive, that has an HDMI connection that connects to the TV screens or projectors and allows for streaming content from a mobile device wirelessly. Installation is quite simple and involves connecting directly to the TV screen and connecting another power source or USB port. Through a network connection with the local WiFi, it can stream YouTube videos or move the Chrome display from any smartphone or computer directly to the TV screen. Like devices that aggregate popular and simple options to add support for built-in applications from developers, Chromecast expands its support for more and more services that allow streaming content on mobile devices directly to the TV screen every day.

The device first launched in the U.S. in July 2013 and sold for $35; but the price is expected to climb in Europe for $50 (still cheaper than most of the alternatives). Amazon Germany has started offering the device on pre order last week, but a few hours later closed the purchase page. The device is expected to arrive this week to the European market and then expand to other areas in the world.

If you are not in the UK and you don’t want to wait any longer, you can get you hands on the device already by ordering one from Amazon in the U.S. and import it privately through special delivery companies.

chromecast, the interface changed to Hebrew

Video: Chromecast, so it works

Image Credit: PR, Image Processing

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Roy Latke

About Roy Latke


Technology geek with a touch of apple, with a bit taken out of it. Living and breathing technology with a measured obsession. Criminologist by training, fighting crime and the establishment simultaneously. Enjoys writing, reading and examining thoroughly everything that can be disassembled; from tech devices to the human mind. Editor at Geektime.

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