‘If I wanted your advice…’
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Photo Credit: PR, Screenshot

whodoyou raises $900K for your recommendation needs

Photo Credit: PR, Screenshot

Photo Credit: PR, Screenshot

‘If I wanted your advice I’d ask for it,’ is the standard colloquial response to unsolicited counsel from overly familiar friends, family and strangers alike who overstep their bounds into your personal business. But things have changed since 2006 and now everyone’s in everybody else’s face on an invitational basis, courtesy of the book of faces. So perhaps a more relevant readaptation of the phrase should be ‘If I wanted your advice I shouldn’t have to ask for it.’

Butting into your business search

whodoyou, an Israeli startup specializing the mining and aggregation of social based recommendations is introducing itself to 500 US cities and over 50 international markets helping users find local businesses to suit their activity planning needs. Already half a million opinions and recommendations have been gathered and await the chance to help contextualize venue choices for advice seeking users across the globe.

If a user would rather forgo the advice of the greater whodoyou community they can limit their search query to their own network. The average whodoyou user has 408 Facebook friends, belongs to 20 separate groups and typically finds 153 private recommendations in their personal whodoyou vault.

Impressing angels

“I was compelled by whodoyou’s ability to scale,” said Net Jacobsson, former executive at Facebook and investor in whodoyou. “Angie’s List adds 60,000 reviews per month, and it took them nearly twenty years to get there. Whodoyou is now gathering more than 30,000 public recommendations per month, and they’ve been at this less than a year.”

whodoyou was founded in 2012 by Yoav Schwartz, formerly of Microsoft, and Jeff Schneiderman, previously CTO at Answers.com. The company recently raised a $900k angel round from Israeli and international investors alike, including Gigi Levy (former CEO of 888.com and prolific angel investor), Jon Medved (founder & CEO of OurCrowd), Isaac Applbaum, Mike Granoff (first investor in BetterPlace), Net Jacobsson (early executive at Facebook), HanJoo Lee (founder of Hostway), 18 Partners, Ronald Lauder Ventures, and several other private investors. whodoyou is currently Web based with a mobile app for Android and iOS in development.

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Avi Schneider

About Avi Schneider


Global editor and writer for Geektime, author of the book ‘How To Fight For Your Goals: Social Combat Theory’ and the SocialCombatMedia.wordpress blog, founder of Cluboom and former senior writer for Blonde 2.0. Schneider is an orthodox Jew, husband, father, martial artist, writer, speaker – overall Jack of all trades and a master of jack (but working on it).

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