1981 Lego ad will show you how emotional targeting is really done
Share on Facebook
Share on Twitter
Share on Google+
Share on Reddit
Share on Email

The ad doesn’t focus on the fact the child is a girl, the purpose of the creation or why they should build with LEGO

This post was originally published on the Conversioner blog

Showing up on Reddit over the weekend, this LEGO Ad From 1981 demonstrates real emotional marketing that we can all learn from.
The ad doesn’t focus on the fact the child is a girl, the purpose of the creation or why they should build with LEGO. The ad focuses on what every child feels: “What it is, is beautiful.”

The ad focuses on how proud children feel of their creation, their satisfaction and happiness.

Emotional targeting at its best. Focus on what your product makes people feel.

lego-ad

Share on:Share
Share on Facebook
Share on Twitter
Share on Google+
Share on Reddit
Share on Email
Talia Wolf

About Talia Wolf


Talia Wolf is the VP of Business Development at Conversioner.com – a conversion optimization company that specializes in improving funnels, landing pages, mobile pages and more.

More Goodies From Advertising


Where Google went wrong with advertising

Taboola acquires another Israeli startup, Commerce Sciences, to personalize news sites

Belgian Appiness connects viewers with their favorite shows and brands