Did you dream it up? Sleep on it!
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Photo Credit: Shutterstock

How dreams can help you release your inner entrepreneur and sort through your startup mess

Photo Credit: Shutterstock

Photo Credit: Shutterstock

“Did you come up with this in a dream?” “I’ve been dreaming about this moment for the past year.”

The question and answer above, and similar ones to them, are a part of a common enough conversation held by entrepreneurs with themselves and with their peers.

Larry Page claims to have dreamt up Google and ‘downloading the entire web onto computers’. He says he woke up in the middle of the night whilst “scribbling out the details and convincing myself it would work.”

Einstein spent many nights dreaming about his theories. Luckily for the directionally-challenged among us, Einstein dreamt that he was sledding down a steep mountainside, quickly gaining speed and momentum as he approached the speed of light. The more he sped up, the more the stars changed their appearance in the sky above him. The revelation that time and space are relative to the velocity of the observer led him to the founding principles  that later became the theory of relativity.

And I, well, I’ve been dreaming about this very moment for a year now; the moment of launching a part of a product I have been conceptualizing for a very long time. It’s a scary moment after endless white nights and lack of any social life or communication with family, but the hardest part seems to be now.

The reality of dreaming

After the long wait, the time is drawing close when I will show something for all my time sacrificed. I will have to reveal something that will serve as a valid explanation for where I’ve been, what have I been working on and why was it worth it. One could almost compare these feelings of anxiety and anticipation to the moment just before going on stage, when you’re acting in a school play or about to run 100 meter dash.

In the tech world however, even after hours of trying to catch bugs and the incredible moments of triumph when you do, there are still a thousand concerns; will it crash, what will people think, will anyone like it or use it? While you may say I’m a dreamer and that I’m not the only one, I have to remain grounded. I believe there are so many entrepreneurs in Israel because we all hold this dreaming essence yet remain rational and realistic throughout it all,  and this combination is what brings out the entrepreneur in a person.

My daydream job

I have been working on Dreame (an app for dreams) for a year- conceptualizing, researching and testing. I didn’t know too much about dreams before I started. It all begun with a huge fascination by the ‘quantified self’ in all matters of life – whether it was tracking random and serendipitous encounters around the city or the number of cups of coffee I drank each day. I started to become fascinated by the subconscious, and with dreams in particular. I noticed that they were the one aspect of the imagination that didn’t and couldn’t create a hierarchy. Everyone has an imagination. I believe I was so inspired and enthused by the creativity that engulfs the startup nation that I wanted to create an app that is linked to creativity and the imagination.

I decided to start ‘tracking’ my dreams and became addicted ever since. Not only do I remember approximately four dreams a week in comparison to what used to be an average of one a month, but I also unravel all the mysteries and trends that I was never aware of before. The general conclusion from dream tracking is that nothing is so far from real life when it comes to dreams. It’s simply a time to relax, unleash messy thoughts and reflect in a way that is not possible in your conscious life. I also find that I am starting to solve a range of issues linked to product dilemmas in my dreaming times and I couldn’t be happier… Not that I’m suggesting my startup Dreame is anywhere near the theory of relativity or Google, I’m simply and definitively hinting to a suggestion that you should dream up ideas, dream on it and dream big! Without our dreams – both day and night, we’re limited by the norm of what we know. Dreams release the unexpected, and feeling of adrenalin I’m experiencing right now as a result couldn’t be better!

Photo Credit: Shutterstock/ Moon clouds and stars hanging from strings

 

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Sharonna Karni Cohen

About Sharonna Karni Cohen


I am Sharonna Karni Cohen, 25 years old and living mainly in Tel Aviv.
The more I write, the more I learn. I like to keep track of everything; ‘dotting’ it all down.

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  • dreamer

    Really cool concept

  • Daniel

    Your experience sounds interesting and seems you have done fair share of research.
    When will it be released? I have some crazy dreams lately I need to remember.
    Good luck and never stop dreaming!