The boutique gaming company has been seeing its rapid growth strategy succeed to a point yo where it’s jeopardizing its ability to be labeled boutique anymore
TabTale, the Israeli mobile gaming startup for children, announced today (Monday) the closing of a $12M series B round. The round was led by Magma Venture Partners, Qualcomm Ventures and Vintage Investment Partners. Magam has been championing TabTale since its inception by leading all their funding rounds since the company’s first investment recorded in 2011.
Rapid fire growth
CEO and co-founder Sagi Schliesser explained that the funding will be used to help the company achieve its rapid growth strategy, a strategy that appears to be very clearly in play already. Since their founding in 2010 the company has managed to release over 240 games featured on Apple’s App Store, Google Play, Amazon’s Appstore and Windows Marketplace. TabTale has been vocal about wanting to add more outlets to their distribution chain in the future.
Despite its humble beginnings, and its still valid (if barely so) classification as a boutique gaming outfit, many of TabTale’s games are in the running for top slot ranking, right up there with game releases from heavyweights like Gameloft, EA, Disney, King and Rovio. TabTale’s AppAnnie, for example, can be found in 7th place in its genre based on stats like number of downloads.
Gamify your branded content
When Schliesser speaks of rapid growth, he’s referring to the forward looking strategy of the company to seek out content producers and offer them the option of having their brands gamified by TabTale as a cool and fun new vertical for pushing out their content. At least that’s the picture put forth by Elinor Schops, Biz Dev manager over at TabTale: “First we preferred to establish our own brand and build on our own content. But now, with our large user base we have what to contact other content providers with and offer them the option of carrying and selling their own branded apps for them.”
It’s a smart idea and could very well work if done properly. Execution is key and we’ll have to wait and see how the numbers shape up before knowing how they’re faring on that front. One thing’s for sure though, they now at least have the money to do it right.
TabTale was founded in 2010 by Sagi Schliesser (CEO), Oran Kushnir (Chairman) and Nir Bejerano (CTO). The company has approximately 50 employees based at their R&D center in Petah Tikva, Israel. This latest round of funding brings the company’s total investment to date to $13.5M.