With 20M monthly users and 200 million downloads of their 240 applications, TabTale, the children focused mobile gaming company, is looking to stumble upon the next Candy Crash type success
10 Israeli startups of intrigue presented at the Geektime conference this week, the coolest conference to ever have the name Geek attached to it. In this series we’ll be providing you with an in-depth look at said startups, if for no other reason than the fact that we can’t have you, our avid Geektime readers, not being able to keep up with the conversation at the next big soiree you attend where everyone will obviously be talking about these companies. So without further ado, here they are in all their glory:
With 20M monthly users and 200 million downloads of their 240 applications, TabTale, the children focused mobile gaming company, is looking to stumble upon the next Candy Crash type success.
The company was founded in 2010 by Sagi Schliesser (CEO), Oran Kushnir (Chairman) and Nir Bejerano (CTO). The idea to form TabTale came as a result of being unable to find quality gaming content for their own children. The three continued to create games and grow their company, eventually reaching a team of 60 employees in Israel with additional development centers in Macedonia, Ukraine, Bulgaria and India .
The company found its direction along with the popularization of the iPad, seeking to maximize the user experience with relation to screen size and usability. “The first applications developed by the company were for the iPad, with compatibility for other devices only coming later on. Since its humble beginnings, TabTale has launched over 240 applications on various app stores including iOS, Google Play, Amazon Appstore and Windows Marketplace. The company plans to expand its presence to other stores in the future according to market demand.
Not far from the studio game developers
TabTale’s primary competitors are of course the major content and distribution companies for gaming such as Gameloft, EA, Disney, King and Rovio. The company referred me to ranking company AppAnnie for where TabTale appears in seventh place alongside these companies when factoring in downloads. TabTale is a very different company than its larger competitors in the sense that they are very much looking to focus their marketing efforts strictly on mobile, unlike their competitors that have a far greater market presence on other platforms, such as Disney movies etc.
“In the past it was a common model to develop paid for apps but now a more transitional Freemium model has become the popular way to run a mobile gaming company, with revenue coming from in-app purchases of game relevant addons.” I told Elinor Schops, business development manager at TabTale. The company allows users to get a full gameplay experience on some application stages, with advanced stages being blocked and only opening with the payment of a nominal fee, not exceeding five dollars. In addition, TabTale uses advertising models and are experimenting with other forms of revenue streams, such as subscriptions.
Expanding and developing additional revenue streams
TabTale may have previously relied solely on internal technology development for their games, but Schops says that the company is no longer satisfied with that limited market. Schops is now contacting other content providers looking to sell and to expand to a model of building apps for brands. “First we preferred to establish our own brand and build on our own content. But now, with our large user base we have what to contact other content providers with and offer them the option of carrying and selling their own branded apps for them.” The company also helps independent developers to target their apps, to improve upon them and to help them navigate the bureaucracy of your typical app store, all in exchange for some revenue sharing of the application.
TabTale has raised $1.5M from Magma Ventures, part of which was intended for the purchase of other gaming companies. The company is now working on another round of funding that they hope will enable them to continue to pursue additional acquisitions.