Advertising companies constitute a very active part in technology development and in the understanding of how to use innovation to increase audience engagement. Come meet five leading companies in the field
Technology development has not only contributed to the advent of smartphones, tablets and even advanced computers but has influenced other areas the average person is a little less aware of, such as advertising. Come and meet five ad-tech companies experimenting with next-gen technologies that you probably have never heard of – at least not until now.
The company stands behind a media buying and optimization platform based on artificial intelligence called SenSplit. The system is able to analyze the actions of users on social networks and decode their behavior patterns by identifying unique personal characteristics. In practice, the system collects data, analyzes the behaviors and interactions of users throughout their networks and catalogs users according to their relevant personality in order to offer the most relevant advertising to their feeds.
The platform uses 300 separate criteria that are processed and analyzed in SenSplit’s AI engine, and allows brands to identify the individual user responding to their product so that they can induce greater engagement throughout their various campaigns while reducing the cost of advertising in relation to their competitors – generally improving sales targets overall campaign ROI.
The company’s platform allows small brands to submit tenders for designers from all over the world to take on in a bid to be the one chosen by the company, with the company only having to pay for the designs that they choose. It offers advertisers a kind of one-stop shop when it comes to banners and ads that they want to publish on their network and offers them help at each step along the way.
Advertisers can also conduct trial runs of select designs measuring engagement, number of clicks, number of conversions and other criteria which help to provide them with a statistical sampling of what they can expect from their selected options, allowing them to make a more educated final decision before committing to any specific design.
The company focuses on small and medium businesses, helping them with visual and interactive advertisements including games, videos, tips and social media tools embedded into the ad itself, despite their advertising budget usually being significantly smaller than those of larger companies. Instead of having to contact a Studio for Creative and production elements, Bannerplay offers them the technology and user experience to go it on their own to create an ad campaign significantly better than what they have been using until now.
In practice, the company enables businesses to create advertisements in all sizes standardized to todays Web and mobile devices by choosing from the pool of existing banners. In addition, the company offers management tools that can analyze the effectiveness of their advertising, offering exposure through media buying – all in one place and at minimal cost.
The company’s expertise lies in the realm of augmented reality developing solutions that superimpose 3Dl effects over text and pictures found in print media such as business cards, advertisements, catalogs and more. For example, not only can they display a watch in 3D in an online retail store, but they can also allow users to try on the watch from a 3D virtual perspective to see whether it suits them or not. The Company’s product allows for the connection between the virtual world, print and social media, thus creating a rich user experience and an increase in engagement for the brand in question.
First of all, the company offers a platform that enables sports enthusiasts to share experiences on social networks, and to actually connect with and get to know their favorite teams and athletes. This is a global meeting place connecting users wherever they are – on the field, on the road or on the couch.
As it relates to advertising, the company collects information of their users for advertisers so that they can approach these users in a targeted fashion according to their interests, offering them products, ads, and services tailored specifically for them – increasing sales and the overall client base.
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