Zoza Tree thinks they can incentivize you to watch more targeted ads for the chance to win targeted prizes
The current standard advertising model online is aggressive and often disruptive to the user experience with popups forcing you to watch ad clips for short ads or allowing you to skip longer ads only after a few seconds have gone by. This is not to mention the ever prevalent and often annoying flashy banner ads.
Watch commercials on demand and win
Zoza Tree is a Facebook app designed to innovate the entire ad experience. In addition to targeting ads to specific viewer demographics, like most ad sites do today, Zoza tree has built in an added incentive for users to interact with ads and pay attention to their content. The Zoza Tree is an ad launching platform that actually looks like a tree with 750 leaves attached to it. Some of these leaves contain prizes behind them. Clicking on a leaf prompts the beginning of an ad, at the end of which, if your leaf had a prize attached to it you will have the opportunity to win that prize by answering a question pertaining to the content of the ad.
“Today advertisers want to have their ads featured on primetime and wind up paying hundreds of thousands of dollars for a very specific advertisement that is maybe relevant to only 10 percent of the viewing audience at that time,” explains Yosi Zarabi, CEO of the company. “With us, advertisers pay only according to the amount of people who have actually watched the ad, and these viewers come from a relevant targeted audience.”
Maximum user segmentation
Zoza Tree was founded in 2009 by Yaniv Zohar and Yosi Zarabi. The idea for Zoza Tree came to them while serving with a special operations unit in Israel’s Military Intelligence branch: “The idea was to create a winning situation for the advertiser and the viewing audience where the ad is not ‘pushed’ on to the user but rather the user comes to the ad. The idea marinated in our heads until we were released from the army in 2007 and went to work, saving money till we could eventually develop the idea.”
After an initial investment of $250K received in May of 2011, the company’s Facebook app now reaches 72 countries with over 13,000 registered users, who have watched a collective 2 million plus video ads. Amongst Zoza Tree’s more prominent customers can be found found names like Super-Pharm, Groupon, Junction Books and Forum Film.
“For advertisers, this is the essence of our idea: Our advertisers get the most accurate demographic segmentation for the most effective advertising medium today; video – and they only pay for actual view counts of their ad. In the future we hope to increase the effectiveness of our ad targeting and viewer segmentation using GPS data gleaned from user smartphones.”