24me launches version 1.5: Automate your tasks and buy yourself a treat for a job well done
I wrote a piece the other day about how automation technology should be all about making humans better human beings, not about making machines better human beings. Those companies who ‘get it’ are making awesome technology that people want and getting their first tastes of success.
What’s in it for (24)me
I was recently introduced to one such company who ‘gets it’. 24me is an iOS app developed by an Israeli startup, and designed to be more than just a task manager but also a task completer of sorts. Like most apps in this sector, 24me schedules user to-do-lists, complete with auto-alerts and reminders of outstanding tasks at convenient intervals throughout the day. Unlike most apps in this sector though, 24me also offers to complete certain tasks on your behalf; like paying your bills, taking care of your grocery shop and even finding someone to run your errands for you. (I can use a coffee right now, btw, if anyone’s asking.)
Recently, the app announced the release of their latest 1.5 version and the launching of a new feature – Micro Gifting. Syncing with Facebook allows the app to update you on your friend’s birthdays, even suggesting generic messages to post on their walls, like ‘Have a good one’ or something of that nature. Now personally, I’ve never been much for generics when it comes to this sort of thing. Sooner or later we’re all going to wind up with machines thanking other machines for their human overlord birthdays that neither the birthday’ers remember they have nor the well wishers aware they’re well wishing for. People really – you can take 2 seconds to personalize a birthday message.
However, what is cool about the 1.5 version is the automatic option to purchase gifts from a catalog with all the fixin’s of a ‘It’s the thought that counts’ gesture; like flowers, chocolates, gift cards, wines etc., complete with delivery and the whole shebang.
‘Hypocrisy!’ you scream. What’s the difference between auto-messaging and auto-purchasing? First of all – relax. The difference between choosing a gift and choosing a message is that the former is not the automation of sentiment but rather the automation of all the middle steps needed to be taken in order to express personal sentiment.
And therefore I shall give you a pass when I receive my ‘Greatest Husband/Father/Co-Worker in the World’ mug – if somehow someone placed the idea in your head to buy me such a thing.
24me was founded by Gilad Hertanu and Liat Mordechay Hertanu in 2012. The company employs 7 people at their offices in Or Yehuda, Israel.