Dispop uses tender competitions to help publishers choose the best ad design for their campaigns
Dispop, the Israeli based startup behind the crowdsourcing ad design platform, recently completed a Seed round for $600K. The current funding round was led by VC firm, Inimiti. This is inimiti’s third company to have invested in, behind TinyTap in 2011 and Scringo last March.
Dispop’s platform offers advertisers a kind of one-stop-shop for banner-ad design, market testing and implementation. Here’s how it works: Dispop asks companies to explain exactly what they want their ad to advertise, who they want it to target, and what they want it to accomplish. The advertisers then post their requirements as a tender to Dispop’s platform, where independent designers can take up the challenge of trying to win it.
While using a competition style tender to find a winning ad is a long standing tradition in the advertising world, Dispop has added a unique aspect to the process, where their platform enables advertisers to run the ads of a select group of finalists for a trial period, during which they examine performance aspects of the ad (such as number of clicks, users involvement with the ad, conversions, etc.) thereby giving tender sponsors, a solid statistical confidence in their final selection.
That is; only at the end of the testing period is the ‘winning’ ad chosen. In practice, all the publisher has to do is explain what they want, select their favorite designs, and wait to see the final results, as to what the market thinks of the ads.
Dispop offers an advantage for the designers as well. Not only does the winning designer get paid in the end, but also the second and third place runner-ups, depending on the purchase package of the ad sponsor. The company offers three different pricing packages at $199, $499 and $999 dollars respectively. Each package includes its own fixed amount of designs that the advertiser can choose from, as well as varying quantities and scopes of testing parameters.
Dispop was founded in 2012 by President and CEO – Ayal Ebert, and COO – Guy Falkovitch. Their offices are located in Tel Aviv and New York, where they manage a community of approximately 4,000 designers, working with various advertising networks – some probably familiar to you, such as Google and Facebook. To date, the company has helped create over 22 thousand online ads.