The popular iOS video platform is coming to Android. Will the droids come to the platform
Vodio Labs, an Israeli based startup behind the mobile app platform known as Vodio, announced the closing of an $800K round of funding today. The round was led by RSL Venture Partners and BTG Pactual with The Bank of Brazil, Empire Angels, and other angels. The company plans on using the funds to expand its development team as well as their user base, as they launch the new Android version of their app on Google play today.
Your own TV station
Vodio is a platform for personalized video discovery. The platform was first launched in January of 2012, strictly as an iOS app, and within the last year and a half, they have managed to accumulate a total of 30M videos and an aggregated mass usage from all Vodio users of over 1 million hours of video consumption. The company plans to more than double that number by the end of 2013.
Vodio’s platform tries to make the video browsing process as personal as possible. The application takes into account personal interests, browsing behaviors and even social profiles, to custom populate user video feeds with what it believes will match their interests. I would say this is similar to YouTube, only Vodio works with all manner of video platforms, including YouTube, and will even pull videos from general content sites that happen to post videos. Meaning, if C-net, TechCrunch or even the awesome Geektime, were to post a video, it may very well end up in your feed, should it’s content match your profile.
Vodio is now available at the Google play store, and I’m curious to see if it will function as smoothly on Android as it does on the iOS platform. What I’m even more curious about is, would it have made a difference in my childhood, if my parents and teachers were aware of the fact that watching millions of hours of Video is actually worth $800K in funding.
Vodio Labs was founded in 2011 by Uri Twig, Jonathan Messika and Ishay Weinstock. The company is based out of Tel Aviv, Israel.